OpenAI recently announced that ChatGPT has officially added a shopping assistance function!
This means that you can now search, compare, recommend, and even purchase products directly through ChatGPT without having to repeatedly switch web pages and do homework.
This update not only makes AI chat more practical, but also heralds a new trend in future smart consumption.
This article will take you through this new feature and teach you how to shop smarter with ChatGPT.
What is ChatGPT's shopping feature?
In simple terms, ChatGPT now has a “shopping assistant” built in. By integrating external searches (such as Bing, Amazon, Instacart, Klarna, etc.), it can obtain product information in real time, including:
Latest Price
Comparison of advantages and disadvantages
User evaluation summary
Purchase link jump
For example:
If you type "Help me find a cost-effective wireless headset" in the dialog box, ChatGPT will not only give you a detailed recommendation, but also attach a purchase link so that you can jump with one click.
Advantages and highlights of ChatGPT shopping function
Real -time search and docking : Get the latest product information without worrying about being outdated.
Comprehensive comparison capability : Automatically summarize multiple product parameters, advantages and disadvantages to avoid just looking at surface data.
Save decision-making time : From selection to ordering, the time cost is greatly shortened.
Adapt to personalized needs : Customized recommendations can be made based on your budget, scenario, and preferences.
Full -link experience : From asking questions to jumping to shopping, it is done in one go, breaking the multi-step fragmented experience of search → filter → jump.
How to use ChatGPT for shopping?
1. Confirm you have access rights
Currently required:
Subscribed to ChatGPT Plus (premium version)
Or Enterprise Edition, Team Edition users
Use the official ChatGPT app or web version that supports this feature
2. Enable browsing (if necessary)
Go to Settings -> Feature Options -> Make sure "Browse with Bing" or "Plugins" is turned on.
3. Initiate shopping requests through natural conversation
Speak directly to ChatGPT, for example:
"Help me find a thin and light laptop for summer use within $800."
“Recommend some running shoes that have received the best reviews recently.”
"What's a good birthday gift for my girlfriend?"
Note : The more specific the description, the more accurate the recommendation results.
4. Browse recommendations and comparisons
ChatGPT will list eligible products with a brief description, such as:
price
Users' Rating
Purchase link (jump to the e-commerce platform page)
You can continue to ask follow-up questions, such as "Is there a cheaper model?", "Compare the advantages and disadvantages of this model and that model."
5. Click the link to purchase directly
AI itself will not help you make payments directly, but will guide you to a secure third-party platform to complete the transaction.
Tips: How to ask questions that allow AI to give more accurate shopping suggestions?
Add a budget range : for example, "under $100"
Specific usage scenarios : for example, "Bluetooth speakers suitable for taking to the gym"
Point out points of special concern : for example, "Prioritize battery life"
Request to list pros and cons : avoid just looking at the surface information
Request a comparison of multiple options : for example, "Three different gears are recommended"
Application scenario expansion: What can ChatGPT help you buy?
Electronic products : mobile phones, tablets, headphones, cameras
Household items : vacuum cleaners, air purifiers, coffee machines
Daily consumer goods : skin care products, snacks, pet supplies
Holiday gifts : Christmas gifts, Mother's Day gifts, graduation season gifts
Special needs : environmentally friendly products, equipment for people with disabilities, children's products
In the future, as AI shopping capabilities continue to upgrade, it will even be able to automatically recommend new products based on your historical preferences and consumption habits, truly understanding what you need.
What does it mean to different groups of people?
For ordinary users
Find the good stuff that really meets your needs faster
Avoid information overload and choice difficulties
Easily grasp price trends and promotion opportunities
For content creators (bloggers, self-media)
Directly generate product selection, evaluation, and recommendation content
Save time on topic selection and research and improve content production efficiency
Use AI to supplement product selection suggestions and improve professionalism and trust
For brands and merchants
Traffic entrance is advanced : brand exposure is advanced to the stage where users ask questions
Precise recommendation : AI recommendations based on real user needs are more likely to impress target customers
Accelerate transaction conversion : shorten the consumer decision-making process and improve conversion rate
FAQ
Q: Will you recommend advertising products?
A: OpenAI said that the recommended content gives priority to objective needs and user experience, and there are no obvious embedded advertisements at this stage. However, as the business model develops, sponsored content may be clearly marked in the future.
Q: Does AI collect my payment information when shopping?
A: No. ChatGPT does not directly handle the payment process or collect sensitive data. Shopping is completed on third-party e-commerce platforms.
Q: Can I use ChatGPT to compare prices?
A: Yes! You can ask it to compare prices, discounts, and reviews on different platforms to help you find the most cost-effective option.
Conclusion
As ChatGPT continues to expand its functions, the newly added shopping recommendation service not only improves the user experience, but also heralds the in-depth application of AI in the field of consumer decision-making. Whether you want to quickly find your favorite products, save shopping time, or get smarter and more personalized shopping suggestions, ChatGPT's shopping function provides us with a new solution.
Would you consider using ChatGPT to help you choose products? If you have used it, how was your experience?
