TikTok is expanding its Marketing Partners Program once again, this time with a new “Channel Sales Partner” element, which will connect prospective TikTok advertisers to platform expertise that’s aligned with their specific business requirements.
TikTok’s Marketing Partners Program includes a broad range of recognized experts, ranging from creative to measurement, with its new “Channel Sales Partners” to help to drive SMB adoption, by providing additional assistance and insight to power in-app campaigns.
As per TikTok:
“More and more small and medium-sized businesses are turning to TikTok to drive real business results, from discovery through to leads, bookings, and sales. Sitting under the Marketing Technology badge, the Channel Sales Partner Program recognizes partners that meet TikTok's technical, operational, and go-to-market standards while driving SMB adoption and investment through their platforms at scale.”
So, if you’re looking to assistance in building your TikTok presence, and maximizing TikTok ads, you’ll now have even more opportunities to connect with expertise.
TikTok will initially have six Channel Sales partners listed, with C-4 Analytics, Diginius, LocaliQ, Logical Position, Opteo and Scorpion.
“These partners represent some of the most established SMB marketing platforms across North America and Europe, supporting tens of thousands of advertisers across industries including home services, automotive, retail, real estate, and local services.”
These services will now be able to provide advanced TikTok marketing expertise and assistance, helping more businesses get help with their TikTok promotional efforts.
TikTok initially launched its Marketing Partner Program back in 2020, providing access to local TikTok expertise, via approved providers that have received TikTok-specific training. It’s expanded it to more regions and agencies over time, and added more assistance options, including a new “Shop Ads” category, in order to help retailers maximize their TikTok performance.
This latest addition will give you even more specific options to reinforce your TikTok marketing approach, which could help you optimize your spend on TikTok promotions.
