TikTok Shop has been making significant strides in the USA in 2024. Here are some key highlights:
Revenue Growth: TikTok Shop aims to grow its U.S. e-commerce operations to an estimated $17.5 billion by the end of 2024. This ambitious goal reflects the platform’s rapid expansion and increasing popularity among consumers.
Top Categories: The leading categories on TikTok Shop include Beauty & Personal Care, Womenswear & Underwear, Menswear & Underwear, Food & Beverages, and Health. Beauty & Personal Care alone generated $2.49 billion in gross merchandise volume (GMV) in 2023.
User Engagement: TikTok Shop leverages the platform’s unique discovery engine to create a seamless shopping experience. Features like live shopping, shoppable videos, and a dedicated shop page allow brands and creators to engage with their audience in real-time.
Store Count: There are over 31,000 TikTok Shops in the USA, making up 11.83% of the total TikTok Shop count worldwide. This indicates a robust presence and a growing number of sellers on the platform.
Consumer Spending: Since its launch in the US in September 2023, TikTok Shop has generated $363 million in consumer spending within just two months. This rapid growth highlights the platform’s potential as a major player in the e-commerce space.
TikTok Shop continues to innovate and expand, offering a dynamic and engaging shopping experience for both consumers and sellers.
Here are the top 10 TikTok Shop stores in the USA for 2024 based on their revenue:
1. The Beachwaver (Beauty & Personal Care): $21M-$30M
Known for its innovative hair styling tools, The Beachwaver has become a favorite among beauty enthusiasts. Their products are designed to make hair styling easy and accessible for everyone.
2. Wyze (Phones & Electronics): $11M-$20M
Wyze offers affordable smart home products, including cameras, lighting, and security systems. Their mission is to make smart home technology accessible to everyone.
3.Freckled Poppy (Womenswear & Underwear): $11M-$20M
Specializing in stylish and affordable furniture, Sweet Furniture provides a wide range of home decor items that cater to various tastes and preferences.
4.Sweet Furniture (Furniture): $11M-$20M
Specializing in stylish and affordable furniture, Sweet Furniture provides a wide range of home decor items that cater to various tastes and preferences.
5. Tarte Cosmetics (Beauty & Personal Care): $1M-$10M
Tarte is a well-known brand in the beauty industry, offering high-performance natural cosmetics. They are committed to creating eco-friendly and cruelty-free products.
6. Kali Rose Boutique (Womenswear & Underwear): $1M-$10M
This boutique offers a curated selection of women’s fashion, focusing on chic and contemporary styles. They are popular for their personalized shopping experience.
7. rysesupps (Health): $1M-$10M
Rysesupps provides a range of health and fitness supplements designed to support various wellness goals. Their products are known for their quality and effectiveness.
8. O QQ (Womenswear & Underwear): $1M-$10M
O QQ offers a variety of women’s clothing, with a focus on comfort and style. They are known for their inclusive sizing and trendy designs.
9. MySmileUS (Beauty & Personal Care): $1M-$10M
Specializing in teeth whitening products, MySmileUS aims to provide effective and affordable solutions for a brighter smile.
10. HuntBreaks Collections (Various): $1M-$10M.
This store offers a diverse range of products, from fashion to home decor. They are known for their unique and eclectic selection.
These stores have excelled in their respective categories, contributing significantly to TikTok Shop’s overall revenue in the USA.
Is there a specific store or category you are particularly interested in?
