Reddit publishes 2027 marketing playbook

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There are less than two months left in 2026, which means it’s time to start planning for 2027, and mapping out content approaches in line with major events in order to maximize performance.

To help with this, Reddit published its 2027 planning guide, which includes a range of notes on key dates to keep in mind, as well as usage trends that could provide additional guidance in planning.

The 35-page guide includes notes on Reddit’s rising influence as a product discovery platform and how people use the app for shopping-related insights.

There are also notes on seasonal trends and how they relate to Reddit engagement.

But the main focus of the guide is its listings of major events, including a full rundown of key U.S. dates to consider.

The guide also includes a seasonal marketing calendar:

And insights into Reddit user engagement within each quarter:

It’s a handy overview of the key dates and events, which could provide additional guidance in strategic planning.

Which may not be on the radar for all marketers yet, given the range of initiatives that are likely still in the cards for the rest of 2026. But when it’s time to start mapping out a 2027 strategy, these notes from Reddit could help.