Looking to build more effective ad campaigns on X?
The platform formerly known as Twitter may have lost some of its influence in recent times, but even so, X says it has more than 550 million monthly active users, and it remains a valuable connector for many industry discussions and groups.
If a brand’s target audience is active on X, then the app could still be a focus for campaigns due to its ability to reach key decision-makers to drive purchase activity.
With this in mind, these updated ad guides from X could help.
The platform recently revamped its X Business blog, which lists all of its strategy guides and resources to help marketers to improve their ads approach.
Among these, X shared several one-page overviews of X ads elements.
There’s a range of options here, but two of the key overviews that could be helpful include this overview of X ads best practices:
As well as this overview of key events to tap into with X promotions:
Some handy, practical notes on X engagement and ways for brands to drive better responses to their promotions.
