Meta's Threads is accelerating the expansion of its creator ecosystem. Recently, the platform officially began testing a new tool – Podcast Integration.
This update allows podcast creators to display program information in their Threads profiles and automatically generate preview cards with cover images, titles, and streaming platform links when sharing program links.
This move signifies Threads' shift from a "text-based social platform" to a "content creator community."
In this article, you'll learn what Threads' podcast integration is, how to set it up, and practical strategies to promote your podcast effectively on Threads to attract more listeners and engagement.
What Is Threads' Podcast Integration Feature?
The Threads Podcast Integration is a new tool designed to help podcast creators promote their shows, increase visibility, and engage with listeners directly within the app.
Here's what this feature enables you to do:
Add podcast info to your profile – include your show name, short description, and a link to your main listening platform.
Auto-generate preview cards – when you or others share your podcast link, Threads creates a clean preview card with your cover art and title.
Spotify integration – the first version supports Spotify podcasts, with more platforms like Apple Podcasts and YouTube Music to follow.
Encourage listener interaction – followers can comment directly under your episode post, creating a discussion hub for your show.
According to Threads product lead Connor Hayes, this is "just the beginning." Meta plans to introduce more podcast tools and community features in the coming months.
Key Highlights of the Threads Podcast Feature
The new integration brings several benefits for creators and listeners alike:
Unified creator identity: Display your podcast right on your Threads profile.
Smart visual previews: Eye-catching podcast cards enhance engagement and click-throughs.
Spotify-first rollout: Spotify is the first platform supported, with more integrations coming soon.
Community connection: Enable real-time discussions with your audience under episode posts.
Early adopter advantage: As the feature is still in testing, early users can gain higher visibility.
How to Set Up and Use Threads Podcast Integration (Step-by-Step Tutorial)
Follow these simple steps to enable the feature and start promoting your podcast on Threads:
Step 1: Update the Threads app
Make sure you've updated to the latest version on iOS or Android.
Step 2: Go to your profile settings
Open Threads → tap your Profile icon → choose Edit Profile.
Step 3: Add your podcast details
In the Podcast Integration section, enter:
Show name
Short description (keep it under 120 characters)
Spotify or podcast platform link
Step 4: Save your changes
Once saved, your podcast will appear on your Threads profile automatically.
Step 5: Share your podcast link
When you post your episode link, Threads will automatically generate a preview card with cover art, title, and link.
Pro Tip:
If you don't see this option yet, don't worry — Meta is gradually rolling it out to all users over the next few weeks.
Tips to Promote Your Podcast Effectively on Threads
Want to make the most of Threads' new podcast tools? Try these strategies:
Use popular hashtags like #Podcast, #ThreadsAudio, or #PodcasterLife to boost discoverability.
Post discussion threads around each new episode — ask questions, share behind-the-scenes stories, or highlight key quotes.
Cross-promote with Instagram – Threads and IG are linked, making cross-platform sharing seamless.
Engage with your audience – reply to listener comments and turn your followers into a loyal community.
Keep your visuals consistent – update your cover art regularly to strengthen your brand identity.
What's Next for Threads: Expanding the Audio Creator Ecosystem
According to Connor Hayes, Meta's next focus is on building a richer ecosystem for audio creators.
Upcoming plans include:
Integration with more platforms (Apple Podcasts, YouTube Music, and others)
In-app podcast playback
Analytics tools for creators
A "Discover Podcasts" section for better show visibility
With these additions, Threads could evolve from a text-based feed into a social network for audio-first creators.
Final Thoughts
Threads' new Podcast Integration isn't just a visual update — it's a new way to promote your content, engage your audience, and grow your listener base directly within a social app.
Early adopters who start using this feature now can gain a strong edge as Threads expands its podcast ecosystem in the coming months.
If you're a podcaster looking for new discovery channels, now is the perfect time to get started on Threads.
