Facebook has introduced a simpler and clearer process for creating Pages, designed to help users quickly decide whether they should set up a Company Page or a Creator Page.
This change is part of Facebook's ongoing effort to improve how users build their presence on the platform — whether as a brand, business, or individual content creator.
In this guide, you'll learn what's new in the Facebook Page creation process, how to create your Page step-by-step, and which Page type best suits your goals.
What's New in Facebook Page Creation?
Facebook's latest update brings a streamlined Page creation process with two distinct options:
Company Page – for businesses, brands, organizations, and shops.
Creator Page – for influencers, artists, streamers, writers, and other content creators.
Previously, the process mainly focused on businesses, while creators had to go through a different setup flow. Now, both are integrated into one simple, guided system — making it easier for anyone to start the right kind of Page from the beginning.
How to Create a Facebook Page (Step-by-Step Tutorial)
Step 1: Access the Page Creation Tool
Log in to Facebook and click "Create" in the top-right menu.
Select "Page" to begin the setup.
Step 2: Choose Between "Company" or "Creator"
Facebook will now prompt you to select your Page type:
Choose "Company" if you represent a business, shop, or brand.
Choose "Creator" if you share original content, build a personal brand, or engage followers directly.
This step ensures that you'll get the correct tools and features from the start.
Step 3: Add Basic Information
Enter your Page name, category, and description.
Upload a profile photo and cover image that represent your identity or brand.
A clear and professional profile image helps with search visibility and brand trust.
Step 4: Configure Settings and Tools
Depending on your Page type, Facebook automatically provides different toolsets:
Creators get access to insights, monetization tools, and engagement dashboards.
Companies gain access to ad management tools, Meta Business Suite, and customer communication options.
Step 5: Publish and Grow Your Audience
Once your Page is ready, start posting regularly. Use Facebook's built-in analytics to track engagement and reach.
Pro Tip: Add your Page link to Instagram, WhatsApp, and your website to increase cross-platform visibility.
Which Page Type Should You Choose?
It's common to feel unsure about whether to create a Company Page or a Creator Page. Here's how to make the right choice based on your goals and content style:
1. Choose a Company Page if:
You run a brand, store, or organization.
Your goal is to promote products or services.
You plan to run paid ads or campaigns through Meta.
You manage customer inquiries, reviews, or business hours.
Company Pages are ideal for those who want to build a professional business presence and use Facebook's advertising ecosystem to reach customers.
2. Choose a Creator Page if:
You're an individual sharing original content like videos, photos, or blogs.
You want to grow a personal following and connect with your audience.
You create educational, entertaining, or lifestyle content.
You aim to monetize content through Reels, ads, or collaborations.
Creator Pages offer better engagement tools, performance insights, and monetization opportunities — perfect for influencers, artists, and thought leaders.
3. If you're still unsure:
Think about how you use Facebook.
If you represent a business or product, choose Company.
If you represent yourself and your content, choose Creator.
For example, an author or coach building a personal audience fits better under a Creator Page, while a publishing company promoting multiple writers should select Company Page.
Why Facebook Made This Change
Facebook is working to make user categorization more accurate and efficient. Previously, some users used personal profiles for public content, which limited access to professional tools.
By simplifying the creation process, Facebook aims to:
Help users find the right Page type faster.
Provide targeted tools based on your role (creator vs. business).
Improve how content is categorized and promoted in the feed.
Ensure that professional accounts have more visibility and monetization options.
This move also aligns with Meta's broader goal: to make the platform more creator-friendly while keeping businesses focused on advertising and brand management.
SEO Tips for Businesses and Creators
If you manage social media or run digital campaigns, this update can directly impact your strategy:
Choose the right Page type early – Switching later can reset analytics or cause confusion.
Use the built-in tools fully – Creator Pages have access to engagement metrics, while Company Pages integrate better with ads.
Optimize your About section – Use relevant keywords to improve discoverability in Facebook Search and on Google.
Cross-promote your content – Share posts to Instagram or Threads for higher visibility.
Engage regularly – Facebook rewards active accounts with higher organic reach.
Final Thoughts
Facebook's simplified Page creation process makes it easier for both creators and businesses to start strong on the platform.
Whether you're building a personal brand or managing a company's online presence, choosing the right Page type is essential for visibility, growth, and long-term success.
