X (formerly Twitter) is testing a brand-new feature designed to help creators and brands increase visibility: the "Boost" button. Unlike traditional advertising, this option allows Premium users to pay directly for more impressions on their posts, making it a fast-track way to amplify content without creating a full ad campaign.
But how does it actually work, how much does it cost, and is it really worth the money? In this guide, we'll break down everything you need to know about X's Boost feature, including pricing, eligibility, step-by-step usage, and important things to keep in mind before spending your budget.
What is the X "Boost" Feature?
X (formerly Twitter) is testing a brand-new feature designed to help creators and brands increase visibility: the "Boost" button. Unlike traditional advertising, this option allows Premium users to pay directly for more impressions on their posts, making it a fast-track way to amplify content without creating a full ad campaign.
But how does it actually work, how much does it cost, and is it really worth the money? In this guide, we'll break down everything you need to know about X's Boost feature, including pricing, eligibility, step-by-step usage, and important things to keep in mind before spending your budget.
What is the X "Boost" Feature?
The Boost button is a new paid reach option available to some users on X. When you publish a post (or "tweet"), you may see a Boost icon beneath it. By tapping this button, you can choose a package to increase your post's impressions—meaning more people will see it in their feeds.
Unlike X Ads, which allow for targeting, campaign settings, and analytics, Boost is a simpler, one-click option. It's meant to be easy to use, but it comes with higher price tags compared to traditional promoted posts.
X Boost Pricing: How Much Does It Cost?
As of now, X has listed four exposure tiers for Boost:
$50 → 11,000 – 27,000 impressions
$100 → 23,000 – 54,000 impressions
$500 → 116,000 – 272,000 impressions
$1,000 → 225,000 – 543,000 impressions
These packages are not cheap, especially considering they only guarantee reach, not engagement (likes, comments, or follows). Still, for some brands or influencers, the immediate exposure could be valuable.
Who Can Use Boost on X?
Currently, Boost is only available to Premium subscribers (previously Twitter Blue), and even then, only on the iOS app. This means:
You must already be paying a monthly Premium subscription.
Boost is not available on Android or desktop yet.
You will need to pay an additional fee on top of your Premium membership.
So, if you're not a Premium user, you won't even see the Boost option in your feed.
How to Use the Boost Feature on X (Step-by-Step)
If you're eligible, here's how you can try it:
Post Your Content → Share your update as usual.
Tap the "Boost" Button → You'll find it under your post, next to the usual engagement icons.
Choose a Package → Select how many impressions you want (based on your budget).
Confirm and Pay → Once payment is complete, X will begin amplifying your post in-stream.
That's it—no complex targeting, no ad manager setup, just quick amplification.
Who Should Consider Using Boost?
While not everyone will find it valuable, Boost could be useful for:
Brands & Businesses → Quickly promote a sale, product launch, or announcement.
Content Creators & Influencers → Get more eyes on a viral thread, video, or creative work.
Event Organizers → Highlight webinars, concerts, or live events with time-sensitive posts.
Marketers Testing Reach → Compare organic versus boosted performance.
Things to Watch Out for When Using Boost
Before jumping in, here are a few important cautions:
Content Rules Still Apply
If your post violates X's guidelines (spam, harmful, or misleading), it may be rejected or penalized.
Reach Does Not Equal Engagement
You're paying for impressions only. More people may see your post, but that doesn't guarantee likes, comments, or clicks.
High Cost Barrier
The lowest tier starts at $50. For small creators or casual users, this can be expensive. Start small before committing to higher packages.
Premium-Only Limitation
Non-Premium users can't access Boost. Even if you're willing to pay, you'll need a subscription first.
Risk of Irrelevant Traffic
Because Boost does not include audience targeting like Ads, you may get a large number of impressions from users who aren't genuinely interested.
Is X Boost Worth It?
For casual users: Probably not. The cost is high and results may not justify the spend.
For serious creators & marketers: Boost can be a quick experiment to test visibility, but should not replace a long-term growth strategy.
For X itself: This is another attempt to increase revenue, as the company seeks new ways to monetize its user base.
Final Thoughts
X's new Boost feature offers a pay-to-reach solution for Premium users looking to amplify their content. It's simple, fast, and potentially powerful, but it's also expensive and limited in scope.
If you decide to try Boost, start with a smaller package, analyze the results, and weigh whether the exposure translates into meaningful engagement or conversions. For brands with budgets, it may be worth testing. For most everyday users, it might feel like paying too much for too little.
As X continues to experiment with monetization features, Boost could evolve into something more useful. For now, it remains a niche tool for those willing to pay for visibility.
