Looking to learn more about Pinterest, and how you can use it to maximize your marketing efforts?
It could be worth tuning into Pinterest’s upcoming “Pinterest Presents” event, where the platform will present its latest innovations and updates, along with usage notes, trend data, and more.
As explained by Pinterest CEO Bill Ready:
“Each year, we take this moment to share not just what's new at Pinterest, but where we're headed next - and why it matters for marketers right now. Pinterest was built as a place for people to turn intent into action, and lately, that purpose feels more relevant than ever. More people are coming to us in moments of decision, and it’s changing how brands connect with them.”
Ready says that Pinterest will highlight “fresh ideas and innovations” at the event, which will showcase how it’s looking to capitalize on increasing product discovery and shopping activity in the app.
That could give you more ideas for your marketing approach, as well as indicators of where Pinterest is headed, shaping future strategies.
Pinterest has seen significant growth in shopping interest of late, while the platform is now up to 578 million monthly active users. That’s a big audience of shopping-focused consumers, and with Pinterest also continuing to improve its discovery and product matching tools, there are now more opportunities than ever to connect with your target audience in the app.
It won’t be for every brand, but for retailers, and B2C businesses, it could be worth tuning into the stream of the event, and learning more about the platform’s latest projects.
Because as AI-based search becomes more commonplace, actual, human-powered trend insights, like those that power Pinterest’s algorithms, will become more popular.
Pinterest Presents will be held on September 25th, with users able to tune in virtually.
