Christmas is now just over 100 days away, so if you haven’t got your holiday marketing plans in place, now is the time to get moving.
Indeed, Pinterest says that planning for the holiday season is now well underway for many shoppers, and that brands “need to move beyond the last-minute push” to maximize their opportunities in the period.
To help with this, Pinterest has published a new guide to holiday planning, with three key tips to help you map out your Pin marketing strategy for the season.
Start early
First off, Pinterest advises that marketers should get started early with their holiday campaigns, in order to tap into evolving search behaviors in the app.
Pinterest says that somebody searches for a gift in the app every six seconds between October and December, and if you’re not present in these moments, you could be overlooked.
As per Pinterest:
“Almost half of monthly users on Pinterest are likely to create festive wishlists they revisit later, setting the stage for thoughtful, considered gifting. Self-gifting wishlists build momentum from October and peak in November, followed by a surge in “gift ideas for others” in December.”
Indeed, in Pinterest’s 2025 planning calendar, it included this chart which shows the rising interest in Christmas over the last few months of the year:
You can see how momentum builds heading into the season, and Pinterest says that brands should look to tap into this by setting the stage as early as they can.
Personalization is key
Pinterest also says that personalization is key to maximizing your sales opportunities, with 55% of Pinners preferring personalized product recommendations during the festive season.
“Popular searches like “gift baskets for him”, “creative gifts” and “teen Christmas wishlist” all show that people are looking for inspiration tailored to their relationships and interests. When brands respond with festive boards thoughtfully curated from their catalogue, hand‑picked Pins organised by recipient, interest and price point, they deliver ideas that feel personal and earn a place on shoppers’ wishlists.”
Design for saves
Pinterest also notes that Pin saves are an important indicator of purchase intent.
“55% of monthly Pinterest users are more likely to purchase an item they’ve saved, showing that early inspiration can lead to festive sales. These shoppers are thoughtful planners and generous gifters, and spend more during the festive season.”
Pinterest says that marketers should design for saves to tap into this behavior.
How do you do that?
Including a direct call to action advising viewers to save your Pins is one way that you can tap into this behavior, while you can also look at address key questions and interests by researching them via Pinterest Trends.
Pinterest also advises that brands look to utilize Pin ads to maximize interest, while also seeking to build their brand presence in the lead-up to the major shopping push.
Some key tips, which could help you get more out of your seasonal efforts.
