Meta's Threads, the rising competitor to X (formerly Twitter), has officially rolled out a major update: the ability to post up to 10,000 characters in a single thread. This move is designed to support content creators, bloggers, and professionals who need more space to share their work, while also offering an easier way to drive traffic to external websites, blogs, podcasts, and newsletters.
Unlike X, which restricts longer posts to paid subscribers, Threads is giving this feature away for free — a clear signal that Meta is positioning Threads as a creator-friendly platform.
Key Features of Threads' Long Posts
10,000 Characters for Free
Every user can publish long-form text, compared to Threads' previous 500-character limit and X's 280-character limit for free accounts.
Meta's Threads, the rising competitor to X (formerly Twitter), has officially rolled out a major update: the ability to post up to 10,000 characters in a single thread. This move is designed to support content creators, bloggers, and professionals who need more space to share their work, while also offering an easier way to drive traffic to external websites, blogs, podcasts, and newsletters.
Unlike X, which restricts longer posts to paid subscribers, Threads is giving this feature away for free — a clear signal that Meta is positioning Threads as a creator-friendly platform.
Key Features of Threads' Long Posts
10,000 Characters for Free
Every user can publish long-form text, compared to Threads' previous 500-character limit and X's 280-character limit for free accounts.
Rich Text Formatting
Posts can include bold, italics, underlines, strikethroughs, and emojis for better readability and engagement.
Prominent External Links
Unlike X, which often downplays or restricts external links, Threads highlights them, making it easier for creators to promote their original work, products, or services.
Inspired by User Behavior
Meta noticed many users sharing screenshots of long text (book excerpts, podcast transcripts, articles) and built this feature to replace those workarounds.
Current Limitations to Keep in Mind
No Google Indexing (Yet)
Long-form attachments on Threads are currently not indexed by search engines like Google, which means they won't directly rank in search results.
No Federation Support
At the moment, long posts don't fully federate with decentralized platforms like Mastodon, but Meta says improvements are coming.
Step-by-Step: Posting Long-Form Content on Threads
Update your Threads app to the latest version.
Open the composer and paste or write your long text (up to 10,000 characters).
Use bold, italics, and headings for better readability.
Add an external link—Threads will make it stand out.
Share and encourage interactions with shorter posts, images, or quotes to boost visibility.
Best Practices: How to Write Long-Form Posts on Threads
1. Structure for Readability
Use headings and short paragraphs.
Highlight key points with bold or italics.
Add emojis to keep the tone engaging.
2. Optimize Your Links
Always attach newsletter, blog, shop, or podcast links.
Since Threads highlights links prominently, they're more likely to drive traffic than on X.
3. Content Ideas for Threads Long Posts
Educational: Tutorials, how-to guides, productivity hacks.
Marketing: Product announcements, case studies, user stories.
Creative: Book excerpts, essays, reviews, personal reflections.
How Threads Compares to X
X (Twitter): Long posts require a paid subscription; links are often hidden, de-prioritized, or restricted.
Threads: Long posts are free; links are prominently displayed, helping creators direct followers to their websites or stores.
For content creators looking to grow an audience, Threads provides a more open and supportive environment.
Final Thoughts
Threads' new 10K character limit empowers creators to move beyond short updates and build stronger connections with their audience. While the content isn't yet indexed by search engines or federated across decentralized networks, the free long-form format + prominent links make Threads an effective tool for creators to grow their brand and direct audiences to their main platforms.
As Meta continues to expand Threads, this update positions the app as a serious competitor to X in the content publishing space.
