Pinterest is expanding its in-app push notifications for teens, which aim to get kids off their devices during school time, with U.K. teens now set to receive these new alerts.
As you can see in this example, Pinterest’s teen usage prompts aim to get students to rethink how they’re using social apps, including Pinterest, during school times.
As per Pinterest:
“In time for the new school year, Pinterest will help British teens in the form of a new in-app test prompt encouraging teens to close the company’s app during school hours and turn off all device notifications.”
Which seems like a relatively soft approach to guiding healthy user behaviors, but the data suggests it could be an effective means to ensure awareness of such.
Pinterest began testing these push notifications among American and Canadian students earlier in the year, and says that over 1.3 million students in these regions tapped on the prompt in less than one month.
Which demonstrates its potential value as a means to get kids off their phones, and to concentrate on schoolwork instead, which is why Pinterest is now looking to expand to more regions.
The U.K. will be the next cab off the rank, with Pinterest eventually looking to bring these notifications to teens in all regions.
Though it has made a small change in presentation for the U.K. market:
“Teens in Canada and the United States welcomed the feature, but said the messages read like they were coming from a parent or a teacher. To give the prompt a peer-to-peer tone, Pinterest updated the language to be more casual and relatable through phrases such as “busy being brilliant?” and “take a break”.”
Not sure that changes much, but conceptually, based on feedback, that should help to improve response to these notes.
And while it may seem like a minor element, and something that can easily be ignored, if it prompts even a small number of Pinterest users to reconsider how and when they use the app, that could be of benefit.
The new updates are being rolled out to U.K. teens from this week.
