Meta's Threads app is quietly testing a new feature that could significantly change how people share content on the platform: a long-form text editor. Instead of being limited to short updates or posting screenshots from the Notes app, users will soon be able to publish longer, blog-style posts directly inside Threads.
This new update makes Threads more versatile, catering not only to casual conversations but also to creators, professionals, and users who want to share in-depth thoughts. Below, we'll break down what this new feature is, its key highlights, how it compares with X (formerly Twitter), and a step-by-step guide to using it.
Meta's Threads app is quietly testing a new feature that could significantly change how people share content on the platform: a long-form text editor. Instead of being limited to short updates or posting screenshots from the Notes app, users will soon be able to publish longer, blog-style posts directly inside Threads.
This new update makes Threads more versatile, catering not only to casual conversations but also to creators, professionals, and users who want to share in-depth thoughts. Below, we'll break down what this new feature is, its key highlights, how it compares with X (formerly Twitter), and a step-by-step guide to using it.
What Is Threads' Long-Form Text Expansion?
The new feature, currently in testing, introduces a dedicated text editor for writing longer posts. When available, users will see a page icon in the posting options within the Threads app. Tapping this will open a larger editor window that resembles a mini blog composer.
Key characteristics include:
A larger text input area, ideal for long-form updates.
Basic text styling tools like paragraph breaks and bold formatting.
An automatic attachment system, where your long post is linked to your main update so followers can easily read the full content.
This native long-form editor eliminates the need to upload text screenshots, making content more SEO-friendly and easier to share.
Key Highlights of the New Feature
Threads’ long-form posting tool brings several important benefits to users:
Native long-form publishing: Posts are rendered as searchable text, not images, which boosts visibility in search engines like Google.
Better readability: The editor supports structured formatting, making posts easier to follow.
Free to use (for now): Unlike X's long-form "Articles," Threads is testing this without paywalls.
Creator-friendly: Ideal for tutorials, thought leadership, guides, or personal storytelling.
Seamless integration: Readers don't need to leave the app; they can access full articles directly within Threads.
This clearly signals Meta's intent to position Threads not just as a casual conversation hub but also as a platform for more meaningful, long-lasting content.
How Does It Compare with X (formerly Twitter)?
Threads' update looks very similar to X's "Articles" and extended character limit, but there are key differences:
Accessibility: X's long-form features are locked behind paid subscriptions, while Threads is currently testing them for free.
Target audience: X is focusing on media outlets and paying users; Threads is more creator- and community-focused.
Platform logic: X allows up to 25,000 characters in a single post, but Threads seems to be experimenting with an attached article format that feels like a mini blog inside the app.
In essence, Threads is adopting a more user-friendly, accessible approach to long-form posting, lowering barriers for everyday users.
How to Use Threads' Long-Form Text Editor (Step-by-Step Guide)
If you're among the users who have access to the new feature, here's how you can try it:
Open the Threads app and tap the post button.
Look for a page icon in the posting options.
Tap the icon, and you'll see an informational pop-up explaining the new editor.
Enter the long-form editor window, which offers a larger writing space and formatting tools.
Draft your post, apply text styling if needed, and preview it.
Publish it. The long post will automatically attach to your main update, making it accessible to your audience with a single tap.
This workflow gives users a smooth, built-in way to publish long updates without relying on external apps.
Who Will Benefit the Most?
Content creators and influencers who want to share tutorials, guides, or detailed commentary
Publishers and bloggers looking for new ways to distribute articles directly on social platforms
Everyday users who simply want to share travel stories, personal updates, or long reflections without breaking them into multiple posts
Why This Matters
The addition of long-form posts in Threads is more than just a convenience:
More complete storytelling: Creators can publish essays, guides, or extended commentary without splitting content across multiple posts.
SEO advantage: Long-form, native text can be indexed by Google, unlike screenshots, boosting discoverability.
New opportunities for brands and creators: Businesses can publish product updates, thought leadership articles, or case studies directly in Threads.
Greater platform engagement: By expanding beyond short updates, Threads can attract new types of users who value depth as well as speed.
What's Next for Threads?
As Threads continues to test this feature, we can expect future improvements, such as:
Advanced formatting tools (headings, bullet lists, quotes).
Media integration (images, videos, and external links inside long-form posts).
Distribution upgrades to help long posts gain more visibility in the feed.
If Meta leans into long-form publishing, Threads could evolve into a hybrid platform—balancing short, conversational updates with in-depth, article-like content.
Final Thoughts
Threads' long-form feature is a true expansion of social content formats. It caters to users' demand for longer-form content while maintaining the platform's lightweight user experience.
If you're a content creator or brand manager, we recommend you pay attention to this feature early on and learn how to combine short posts with longer content to create higher-quality content output.
