As Meta looks to build out its new AI superintelligence project, which is focused on the development of artificial general intelligence (AGI), it’s also committed to expanding all of its AI tools with the best possible talent and approach.
Along this line, Meta has announced a new partnership with Midjourney, which will see Meta’s AI tools benefit from Midjourney’s image and video generation knowledge, as it seeks to maximize its tools.
As explained by Meta’s new Chief AI officer Alexandr Wang:
“We’re proud to announce a partnership with Midjourney, to license their aesthetic technology for our future models and products, bringing beauty to billions. This technical collaboration between our research teams is part of our effort to team up with the best companies in the industry whose work and expertise complements our own.”
Midjourney is an industry leader in visual generation via AI, with its tools now advancing into video generation in various forms.
The collaboration, then, should see Meta’s AI generation tools get an upgrade, which could see big benefits for advertisers and marketers who are making use of Meta’s latest AI models to build better looking ads.
And a growing number of advertisers are doing exactly that. Meta says that almost 2 million advertisers are now using its updated video generation features “with small and medium-sized businesses seeing strong adoption of image animation in particular.”
As such, this could be a major upgrade for Meta’s ad tools, while also enabling expanded capacity for regular users of its gen AI features.
“We are incredibly impressed by Midjourney. They have accomplished true feats of technical and aesthetic excellence, and we are thrilled to be working more closely with them. To ensure Meta is able to deliver the best possible products for people it will require taking an all-of-the-above approach. This means world-class talent, ambitious compute roadmap, and working with the best players across the industry.”
It is interesting to see Meta looking to partner with Midjourney on this process, considering that it already has its own visual AI models, and is continuing to expand its capacity.
Indeed, Meta’s currently working with several Hollywood filmmakers to help develop its “Movie Gen” AI tool, which it hopes will eventually enable users to create short films based on text prompts.
But as Wang notes, Meta’s looking to ensure it remains at the forefront of the AI shift by partnering with the best in the business.
This could be an important collaboration in this respect, paving the way for improved visual generations within its apps.
