Pinterest has published its first-ever trend report that looks at how male users are engaging in the app, and the topics that are resonating with men among the various Pin options.
Which is an audience that’s on the rise.
As per Pinterest:
“For the first time, Pinterest is unveiling a report that dives deep into how men - especially Gen Z men, who are joining the platform in record numbers - are using Pinterest. Male users now represent more than one-third of our global audience. Our data paints a picture of a nuanced group of male users on Pinterest that largely rejects the toxicity you might find elsewhere online - and engages with content in positive, authentic ways that might surprise you.”
The report, which is based on Pinterest insights, highlights some of the key topics that are resonating with male Pinners, including fashion and fitness trends, tech products, home décor, and more.
Each trend includes a brief summary, and a breakdown of the key topics of focus among Pinterest users.
And there are some interesting trend notes, which point to types of men that are coming to Pinterest, and the expanded opportunities to pitch your products to this audience.
I mean, fashion and style is pretty much par for the course for Pinterest, but it is interesting to note the specific trends that are resonating with men in the app, and to consider how that relates to your own Pinterest marketing approach.
Because as Pinterest notes, more men are now using the app. Female users still dominate the platform’s audience, as has always been the case. But a third of all Pinners equates to around 190 million monthly active male users in the app.
That’s a big audience, who are coming to the platform with high shopping intent.
As such, taking note of these latest trends, and understanding how men are engaging with Pins, could play an important role in expanding your Pinterest marketing approach, and reaching a whole new audience of buy-ready consumers.
