How to Use TikTok’s New #TeamWater Donation Sticker to Support Global Clean Water Projects

Recently, TikTok officially announced its partnership with YouTube super star MrBeast (Jimmy Donaldson) to launch the global charity project #TeamWater, with the goal of raising $40 million to provide long-term sustainable clean water solutions to remote areas around the world.

This collaboration not only marks TikTok's deeper involvement in global philanthropy, but also provides ordinary users with a new way to directly participate in charities —donating to and promoting charitable projects through short video stickers.

So, what are the highlights of this event? How can ordinary users and creators participate? This article will give you an in-depth analysis.

What is the Team Water project?

If you still remember the "Team Trees" tree planting program and the "Team Seas" ocean cleaning campaign, you will also be familiar with this "Team Water" project.

This is a public welfare action aimed at solving the global problem of clean water scarcity. It plans to raise US$40 million to build the following facilities:

• Solar -powered water well

• Gravity -fed water pipes

• Long -term sustainable drinking water system

TikTok has become one of the key partners of this charity project:

• Official pledge to donate US$1.5 million;

• Connect with creators from 84 countries around the world with billions of fans;

• Launching a new interactive feature: #TeamWater Donation Sticker;

• Users can participate in donations and spread public welfare information directly through the TikTok platform.

Other well-known creators participating in this action include: Mark Rober, Kai Cenat, Jimmy Kimmel, Gordon Ramsay, Nick DiGiovanni and others.

Feature Highlight: TikTok #TeamWater Donation Sticker

• New stickers: Called "#TeamWater Donation Sticker," it can be used directly in video content

• One-click donation: When watching a video with stickers, tap on the sticker to donate

• Everyone can participate: Ordinary users can also add stickers to their videos to speak out for public welfare

• Global Linkage: Creators from 84+ countries participated in the project, and the content has the potential to spread globally.

• Mobile-friendly: All operations can be easily completed through the TikTok App

Tutorial: How to use the #TeamWater donation sticker on TikTok

Add stickers to your videos

1. Open the TikTok app and click [+] to enter the shooting page;

2. Shoot or upload your video content;

3. Search the keyword "#TeamWater" in the [Stickers] column;

4. Click " Donation Sticker " to add it to any position of the video;

5. You can add hashtags to the text #TeamWater;

6. After posting your video, viewers can donate their support by clicking on the sticker!

Tips:

• Try incorporating creative stories or environmentally friendly scenarios, such as water-saving tips, outdoor adventures, and water-related moments;

• Interact with friends or fans to encourage more people to participate in charitable donations.

Support charity projects in other people's videos

1. Swipe through TikTok;

2. When you see a video with the #TeamWater Donation sticker, tap the sticker;

3. The system will jump to the donation page, and you can select the amount to complete the charity support.

No need to jump to external platforms, the whole process is simple, safe and efficient.

Creative content suggestions

• "The money for a cup of milk tea can change a village": conveying the significance of donation in a casual tone

• "I used AI to recreate the real life of water shortage in Africa": Visually impactful content

• "If I donate one dollar, would you do the same?": Launch a challenge and encourage imitation and dissemination

• "Gordon Ramsay has joined Team Water?": Editing of celebrity collaboration content

• Educational video explaining how gravity-fed water and solar-powered wells work

Why did TikTok collaborate with MrBeast in such a high-profile manner?

While MrBeast is a YouTube star, he also holds a significant influence on TikTok. TikTok's decision to partner with MrBeast has several strategic implications:

• Attract YouTube ecosystem users to shift their attention to TikTok

• Leverage MrBeast's influence to enhance the platform's "public welfare image"

• This will help TikTok demonstrate its positive social value globally (especially in the United States) and shape public opinion when it faces geopolitical pressure.

This is also a typical public relations operation of "cross-platform binding of celebrity resources".

How are short video platforms redefining "participation in charity"?

TikTok's donation stickers are not new. In past disaster relief and charity day events, platforms such as TikTok and Instagram have tried related features. But this time, the #TeamWater project:

• Wider coverage (participation of multilingual creators from around the world)

• Lower entry threshold (starting from $1 donation, sticker is the entry point)

• Stronger social communication (videos naturally have forwarding and discussion mechanisms)

This indicates that in the future, charity will be increasingly integrated into the creator economy and content dissemination channels, and ordinary people can also become part of promoting social change through content rather than donation amounts.

Summary

From Team Trees to Team Seas to Team Water, MrBeast is pioneering a new paradigm of "social content x global action." TikTok's involvement in the platform signifies its willingness to be an active driver of this trend.

If you are a content creator, now is the time to join this public welfare wave and use a video to convey the power of change.

Will you participate in this public welfare initiative?