In July 2025, X (formerly Twitter) officially announced that it would soon launch a new AI text-to-video tool - Imagine.
This feature will allow all X users to generate short videos directly on the platform with just one sentence, making it easy to create "viral content".
From only being able to post pictures and text in the past to being able to "make videos with one click", this is a qualitative change in the form of content on social platforms.
This article will comprehensively analyze Imagine's functional highlights, application scenarios, creation suggestions to help you master the new AI content tools faster than others.
What is X's AI text-to-video tool "Imagine"?
Imagine is X's upcoming AI-generated video feature, which is based on the Hotshot team’s technical accumulation and xAI's Grok large model, combining text generation, video synthesis, real-time rendering and other capabilities.
Core features:
Quickly generate short videos or dynamic images based on text/voice input
Advanced video generation model developed using Hotshot
Connect to the Grok large language model to intelligently understand and enhance user script content
Seamlessly embedded in the X platform, publish and spread
Technical foundation:
Hotshot: Before being acquired, it had already created a set of leading AI animated images and video automation production tools
Grok Engine: Developed by xAI, a multimodal AI similar to ChatGPT that can understand emotions, scenes, and plots
Imagination-driven video generation logic: taking into account creative composition, emotional grading, dynamic processing and visual effects
For example:
You just need to type:
"A corgi chasing bubbles on a sunny beach"
AI will automatically generate corresponding videos with realistic scenes, light, shadow and movements.
Imagine Practical Guide: How to write high-conversion text scripts?
1. Understanding the "visual language" of AI
When processing visual content, the AI model does not randomly generate images, but "concretely restores" based on the keywords you enter. Therefore, when writing scripts, you should try to use specific, visual, and emotionally charged words.
For example:
Visual objects: fireworks, umbrellas, broken glass, ruins, hovercraft
Scene settings: Beach at sunset, cyberpunk city, doomsday wilderness, fairytale forest
Emotional atmosphere: loneliness, surprise, collapse, ecstasy, relief
Action scenes: falling, running, looking up, jumping, looking back and smiling
These elements all help AI generate video content with a "sense of picture".
2. Golden structure for writing scripts
An excellent AI video script is recommended to contain the following five core elements:
Character + Setting + Action + Emotion + Turning point/Conflict
Example 1 (Drama)
A girl in a space suit stands alone outside a deserted Martian base, looking up at the wreckage of the Earth that is about to crash.
Example 2 (funny)
When I said, "I'll sleep for five more minutes," the world began to end.
Example 3 (Brand Category)
A mechanical dog ran through the ruins of the city and finally found the can of energy drink it was guarding.
Such a script structure can not only clearly guide AI to generate content, but also has good narrative tension and is suitable for viral transmission.
Creative direction recommendations
If you are still thinking about what to do with Imagine, you might want to start with the following directions:
1. Drama short films
It is very suitable for making videos in the styles of cyber, dark fairy tales, doomsday romance, etc. You only need a text with a strong sense of picture, and AI can restore it into a "micro-movie" for you. It is suitable for users who have a certain desire to create a worldview.
2. Knowledge Visualization
Imagine can transform abstract knowledge points into concrete images. For example, explaining quantum physics, psychological effects, historical events, etc., is easier to spread through videos. It is suitable for knowledge bloggers and popular science accounts.
3. Funny/daily jokes
Write a one-sentence script of popular Internet memes, daily life of workers, and love twists to create a funny video. You can become a comedian without showing your face or recording.
4. Brand Marketing
Businesses can use Imagine to create "future commercials" or situational short films for their products. For example, they can use a copy of "The Last Bottle of Soda in the Cyberpunk World" to promote a beverage product, or they can implant virtual IP endorsements to create immersive brand content.
These directions all have strong visual memory points and are extremely easy to spread. After Imagine is officially launched, there is an opportunity to quickly seize the traffic dividend.
What does it mean for content creators?
Improve content creation efficiency by 10 times
No need for editing software or material accumulation, you can produce a film with just one copy
Quickly test ideas, capture hot trends, and complete the process from conception to production in just a few minutes
Making hot items easier
AI automatically integrates popular elements (such as filters, expressions, and story modes)
Hot topics generate related videos with one click, which can easily trigger user resonance and forwarding
Video track lowers threshold
Suitable for creators or brands operating new accounts and trying new fields
Videos no longer rely on "showing face", "recording" and "acting", imagination is the core asset
How to participate in the experience?
The "Imagine" function is currently in the internal testing stage and is expected to be gradually opened for testing starting from Q3 2025.
How to participate:
1. Follow X's AI tool update section (a new "AI generation" entry will be added to the main interface)
2. Follow @elonmusk and @XAI official accounts to get testing qualifications
3. It is expected that the initial internal beta will be open to content creators and brand accounts for priority use
How to plan in advance?
Start writing scripts: Use one week to prepare 10 high-quality AI video copywriting
Pay attention to the dynamics of X platform: Test the Imagine function as soon as possible and master the generation logic
Prepare for monetization path: Combine UGC short videos, bring goods, and brand implantation to find a monetization model
Establish account personality: AI-generated content is suitable for virtual images, narrative KOLs, and new media brand styles
Prepare text scripts in advance (e.g. creative short sentences, emotional copy, product selling points)
Accumulate style templates (X may launch style options: realistic, cartoon style, cyberpunk, etc.)
Combined with hot spot operations (grasp the topic in real time and use AI to quickly create hot spot secondary creation)
Conclusion
Imagine on the X platform is an accelerator for creators and a transformer of the content ecosystem.
Will you try using it to post your first AI-generated video?
