Recently, Threads celebrated its second anniversary and displayed a celebratory hat in the pop-up window on the homepage of some users. Although this party hat has no practical function and cannot even be accurately put on your avatar, its appearance symbolizes that this social platform launched by Meta is quietly changing the way we communicate online.
From becoming an overnight sensation thanks to Instagram's traffic dividend to now having 350 million active users, Threads is no longer an "alternative" to X (formerly Twitter), but a new force that has quickly established its own voice in multiple topic circles.
If you haven't taken a serious look at Threads yet, now might be the time.
Why is Threads still accelerating in 2025?
The fastest application to reach 100 million registered users in history
Reached 100 million active users in just a few months
Recently, Threads celebrated its second anniversary and displayed a celebratory hat in the pop-up window on the homepage of some users. Although this party hat has no practical function and cannot even be accurately put on your avatar, its appearance symbolizes that this social platform launched by Meta is quietly changing the way we communicate online.
From becoming an overnight sensation thanks to Instagram's traffic dividend to now having 350 million active users, Threads is no longer an "alternative" to X (formerly Twitter), but a new force that has quickly established its own voice in multiple topic circles.
If you haven't taken a serious look at Threads yet, now might be the time.
Why is Threads still accelerating in 2025?
The fastest application to reach 100 million registered users in history
Reached 100 million active users in just a few months
Based on the concept of "more active public dialogue"
Focus on real-time topics and sports discussions, gradually eroding X's core areas
Simplify the registration process and create an account directly using Instagram information
Meanwhile, X's European users have dropped by 15% over the past year (according to the Digital Services Act report), and Bluesky is gradually "losing popularity." Threads is becoming the new home for those who have "left"social platforms.
Current trend: The migration from X to Threads is accelerating
Although X still claims that "there is no loss of users", according to data from the EU Digital Services Act, the number of X users in Europe has dropped by 15% since Musk took over.
at the same time:
Threads is strengthening its "real-time discussion" capabilities and launching more Trending Topics.
Focus on expanding high-stickiness communities such as sports and politics, and seize X's core interactive scenarios.
Compared with other competitors such as Bluesky, Threads' user base is gradually overtaking and gradually becoming the main battlefield.
How can a newbie quickly get started with Threads?
The following is a Threads introductory tutorial for you. Learn how to play in 5 minutes and quickly integrate into this fast-growing new community
1. Registration and login: done in one step
Download Threads App (iOS/Android)
Log in with your Instagram account in one click without having to re-set your profile
The system will automatically import your profile picture, profile, and following relationships
Tip: You can choose to follow people at the same time, or you can start from scratch to build a more focused social circle of interests.
2. Explore hot topics: Start with your interests and easily find your "topic tribe"
Home page push is a mixed flow (recommendation + attention)
Click the “Search” icon to enter the "Explore Page"
Supporting viewing of real-time trends, Meta is increasing its investment in the "Trending" function
Keyword suggestions:
Hot Tags: #AI #NBAFinals #Euro2025 #Threads2Years
Niche interests: #Podcast recommendation #Photography introduction #Amateur outfits #Mother and baby daily life
3. Posting and interacting: Building a "more positive" social atmosphere
Supports text, pictures, and videos (up to 5 minutes)
You can retweet, comment, and like (similar to Twitter)
No "anonymous" speaking environment, reducing malicious content
Recommended publishing frequency: 1-2 high-quality content per day + regular interaction (reply to comments, forward other people's opinions) will help increase exposure.
4. Private vs public account settings: can be adjusted at any time
The default account settings of Threads are consistent with your IG
You can freely switch between public and private to control your personal boundaries
Set content recommendation scope (youth protection, language preference)
Privacy control tips: Turn off "Comments from unknown people" in settings to create a purer information flow experience.
5. Practical tips:
It is easier to get interaction by publishing "opinion-based content": the current platform atmosphere is still relatively positive, and original content is more likely to be recommended.
Binding Threads and Instagram allows for dual-platform exposure.
What are the current content trends of Threads?
According to data from analytical agencies, the main content trends of Threads currently include:
Light lifestyle discussions (food, travel, fitness)
Breaking news commentary (breaking events, political debates)
Creator content preheating (warm-up before short videos and podcasts are released)
Brand account operation (major brands have settled in to test light interactive content)
For content creators, KOLs, and media professionals, this is a rare bonus window.
Why is it said that now is the bonus period to enter Threads?
1. Platform algorithms are still supporting "new voices"
Threads is still in its growth stage, and content distribution is still relatively "decentralized" - there is no strong head monopoly. This means:
Ordinary users' posts also have the opportunity to be recommended and enter hot tags.
2. The discussion atmosphere is relatively positive and relaxed
Zuckerberg said at the time of its launch: "I hope to have a positive, open, and active public dialogue platform for one billion people."
The current Threads still maintains the tone of this vision. There are not as many "quarrels" and information noise as X, and the content is more lifestyle, culture, and interest communities.3. Hashtags and real-time trends are launching
Meta is refocusing on "real-time topics" and "sports content", which were originally the core areas of X. This also shows that:
Threads is actively creating topic traffic entrances and providing exposure space for creators.
Conclusion
Now is the best time to join Threads, if you:
I want to find a new dialogue space away from the noise of X
Pay attention to real-time topics but don’t like algorithms pushing controversial content
Are creators/brand owners who want to find new "traffic pools"
Registering for Threads now may be a key step for you to catch the next wave of social trend dividends.
Have you used Threads yet? Do you think it is better than X?
