Recently, Meta officially added a new Copyright Check feature to Facebook Reels' creation tools, aiming to help creators predict and avoid potential infringement risks before publishing.
This means: you can proactively detect copyright risks before releasing a video to avoid content being restricted, de-monetized, or even directly removed from the shelves.
So, how to use this tool? What are the effects?
What is Meta Reels "Copyright Check"?
Meta has officially integrated copyright detection into Facebook's Reels creation tool, allowing creators to proactively check before publishing to avoid content restrictions due to copyright infringement.
According to Meta:
"After turning on the copyright check, your Reels content will be automatically scanned to see if it contains copyrighted material. If illegal content is detected, your Reels will be delayed for 1 hour to allow you to make modifications."
If you do not enable this feature, the system will still perform copyright scans after publishing. If infringement is found, you may face the following risks:
The content cannot be monetized and the video is disqualified from monetization
Advertising revenue is directly transferred to the copyright owner
Visibility and recommendations dropped significantly
Audio is automatically muted
In short, copyright issues will directly affect the dissemination of your videos and your ability to make money. For creators who are working on Reels, this is critical.
New feature highlights
Automatically detect copyright content: Perform copyright scans before Reels are published to identify potential infringing materials in advance
Illegal content will be delayed for 1 hour: Give creators time to modify their content to avoid directly posting it online in violation of regulations
Integrated into the Reels creator interface: No need to jump to Business Suite, just start it in the creative process
It will be detected even if it is not turned on: Copyright checks will still be conducted after publication, and violations will result in a series of penalties
It is safer to avoid risks in advance: More effective than post-event complaints, ensuring creators' content monetization and exposure
Tutorial: How to enable copyright check on Facebook Reels?
The feature is currently being rolled out to creators around the world and is located in the "Inspection Tools" area in Facebook Reels Composer.
The steps to enable it are as follows:
1. Open the Facebook app or webpage and enter the Reels Creator
2. Upload or record your short video content
3. Find and click "Copyright Check" in the bottom toolbar
4. Turn on the switch and the system will automatically analyze your content in the background
5. If there are no problems, it will be released according to the normal process
6. If there are any infringing elements, the system will delay publishing for 1 hour and prompt you to make changes.
Tips:
The checking process is done automatically in the background, and you don't need to do it manually;
The video will not be visible to anyone during this time;
If infringement is detected, the system will provide modification suggestions or prompt you to replace the audio material.
Practical suggestions for creators:
When editing, Facebook official audio library or authorized music is preferred;
Avoid downloading background music or clips from unknown sources;
Keep a list of copyright-free safe materials for your daily creative use;
Check the account status regularly to ensure that there is no hidden traffic restriction due to historical infringement;
Simultaneously enable relevant copyright pre-inspection functions on platforms such as Instagram and Threads to establish unified content safety standards for all platforms.
Avoid clips with trademarks or brand logos in the video
What does this feature mean for content creators?
For short video creators, brand operators, and music content publishers, this is undoubtedly a very practical protection measure:
Avoid copyright red lines in advance to prevent content from being "wasted"
Maintain advertising revenue and recommendation weight
Improve platform trust and enhance account health
Use popular music or clips for creation with more peace of mind
Conclusion
As short video platforms pay more and more attention to copyright management, it is a general trend to conduct inspections in advance. From TikTok, YouTube to Facebook Reels, whoever can adapt to the platform rules first will be able to gain more stable traffic and revenue.
If you are a content creator, especially one who hopes to monetize through Reels, it is strongly recommended that you set "Turn on copyright checking" as the default operation.
Do you think this new feature is helpful to you? Will you turn it on?
