Recently, TikTok has been holding the "Community Fest" live broadcast event around the world. You may have seen more and more live broadcast recommendations when you were scrolling through videos, including shopping, music, education and even fishing content.
But do you know? This is not just an official event, but also a golden window for ordinary creators to increase their fans, monetize, and build their personalities!
What is TikTok Community Fest?
TikTok official definition:
"Community Fest is TikTok LIVE's global festival event, which aims to encourage creators to build connections and increase interaction through live streaming, and build momentum for LIVE Fest 2025."
Event time: June 15th to July 5th
The campaign covers the entire world and will be further expanded to Japan, the Middle East and North Africa.
Official key support content types:
Music Performances
Cooking Tutorials
Game Live
Knowledge Sharing
Daily companionship live broadcast (Study with me, Chat with me)
This wave will not only support traffic, but will also affect the recommendation weight and shopping conversion rate of your live broadcast room!
Why does TikTok attach so much importance to live streaming?
1. TikTok is creating a new growth engine of "live streaming + e-commerce"
In China, TikTok's sister platform Douyin has achieved a gross merchandise volume (GMV) of about $490 billion in 2024 through live e-commerce, of which up to 60% comes from live streaming. However, TikTok's global GMV is only about $30 billion, so there is huge room for growth.
The launch of Community Fest this time is essentially TikTok using community interaction to increase the usage rate of live streaming and pave the way for the subsequent e-commerce closed loop.
2. Western markets gradually accept live shopping
Although live shopping was not popular in Europe and the United States in the past, TikTok Shop's sales in the United States have increased by 120% year-on-year this year, and the total duration of live streaming has exceeded 8 million hours, showing a clear signal of user growth.
3. TikTok may withdraw from the US market, and platforms are racing against time to attract users and brands
Against the backdrop of TikTok facing policy risks in the US market (the Biden administration has extended the deadline for divesting TikTok to September), TikTok is accelerating its pace to consolidate its user base and business ecosystem, which makes Community Fest a key opportunity for the current "last wave of concentrated traffic."
Live streaming sales are gradually penetrating from the "East Asian model" to the European and American markets.
TikTok is using methods such as "Community Festival", "Live Streaming Tasks", and "Live Streaming Check-in Rewards" to encourage more creators to "enter the live streaming" so as to:
Enhance user stickiness
Increase daily active time
Promote live e-commerce transactions
Create TikTok's own "content + e-commerce ecological closed loop"
How to participate in Community Fest?
For creators:
1. Open the TikTok app and go to the "LIVE" page
2. Click on the event banner "Community Fest"
3. Check whether your creator level meets the requirements for broadcasting
4. Prepare live broadcast scripts, covers, and interactive topics
5. Join the "LIVE Journey" challenge and complete tasks to win rewards
Practical tips:
Pre-stream a short video to warm up: Post a 15-second trailer with the hashtag #CommunityFest
Set "live broadcast topic" and "sticky message" to increase user stay time
Try interactive gameplay such as Q&A, voting, mini-games, etc. to stimulate "gift-giving" behavior
For the audience:
1. Open TikTok and search #CommunityFest or go to the LIVE page
2. Follow your favorite creators' live broadcast schedule
3. Watch the live broadcast, comment and interact, and send small gifts to support them
4. Join the "Live Check-in" challenge and you may win official rewards!
How to quickly break out of the circle with the help of TikTok Community Fest?
Whether you are a content creator, brand owner, or a novice, TikTok's event provides you with a "low threshold, high return" opportunity. Here are several ways to participate and practical suggestions:
Mode 1: Participate in live broadcast creation and get platform support
Instructions:
Open the TikTok App, go to the [LIVE] page, and find the Community Fest event tab
Participate in hashtag challenges (e.g. #LIVECooking, #LIVEGaming, etc.)
Use officially recommended live broadcast templates and interactive plug-ins (such as Q&A, gift sending, and leaderboards)
Keep the live broadcast time at least 30 minutes to increase the platform recommendation weight
Practical suggestions:
Try planning a "7-day live broadcast challenge" or "late-night interactive session" to stimulate fan stickiness
A short video preview will be released 3 hours in advance for each live broadcast to attract attention
Mode 2: Watch live broadcasts and participate in interactions to earn growth rewards
TikTok has launched an interactive system called "LIVE Journey", which encourages users to deeply participate in the live broadcast field by obtaining medals and points through behaviors such as watching live broadcasts, commenting, and rewarding.
Instructions:
Sign in to the LIVE page every day to start your "Live Journey" check-in
Like + send gifts + comment to trigger limited-time points
Some live broadcast rooms will also open hidden tasks, and you may get exclusive gift packages after completing them
Practical suggestions:
Join a fan group and complete interactive tasks together (many live streamers will form teams to distribute rewards)
Pay attention to the "hidden benefits" of official accounts and top anchors
Model 3: Bring goods to cash in, from content creation to commercial closed loop
For creators with a certain fan base, this event is a window period for live streaming and selling goods.
Instructions:
Apply to open a TikTok Shop account and bind a personal or corporate store
Get live streaming training through TikTok Creator Center
Add products to the live show window and guide orders through interaction
Practical suggestions:
Collaborate with other creators to do "two-person live broadcast" to increase popularity and conversion rate
Use discount coupons, limited-time flash sales, and other incentives to convert
Tips: How to sell products while live streaming?
TikTok Shop currently has the "live trailer" function open, which displays the products in your store during the live broadcast, and viewers can click to purchase in real time.
Steps:
1. Link TikTok Shop
2. Select Add Product in the Live Preparation Interface
3. Use the "product explanation" function to improve conversion rate
Remember to choose popular products and prepare them in stock!
Conclusion
TikTok is pushing live streaming to the forefront, not only to upgrade content, but also to provide a three-in-one opportunity for traffic, monetization, and community. Whether you are a content novice or a brand seller, now is the best time to join TikTok LIVE.
Have you ever tried live streaming on TikTok? How was it?
