Instagram officially supports the 3:4 native image format: Creators have more freedom to post pictures!

Recently, Instagram has quietly launched an update that is quite friendly to image creators - the platform now natively supports 3:4 image ratio.

In the past, Instagram's preferred ratios for image display were 1:1 (square) and 4:5 (close to vertical). This resulted in many 3:4 native ratio photos taken with mobile phones being forcibly cropped or filled with white space when uploaded, which not only destroyed the composition of the picture but also affected the user's browsing experience.

Now, Instagram officially supports the native 3:4 aspect ratio image format. Finally, it can be directly displayed on the mainstream IG interface without being cropped or stretched!
In this article, we'll walk you through the meaning of this new feature and how to use it in your Instagram content strategy to improve your visual presentation and account performance.

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What is the 3:4 image ratio?

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