Recently, X (formerly Twitter) officially announced full support for 4K video uploads, which is undoubtedly a hot topic among video creators. Although Musk had announced that this feature would be launched in 2023, it was not until now that X was officially opened to all X Premium users.
This article not only explains the core value of this new feature, but also teaches you step by step how to upload 4K videos, optimize content, increase exposure, and seize new traffic dividends!

Why is the 4K video function worth paying attention to?
Higher image quality = stronger visual impact
4K video provides ultra-clear images, which greatly improves product display, Vlog, educational content, etc.
TV playback trend is obvious
More and more users watch X content on TV devices, and 4K can better adapt to the big screen experience.
Recently, X (formerly Twitter) officially announced full support for 4K video uploads, which is undoubtedly a hot topic among video creators. Although Musk had announced that this feature would be launched in 2023, it was not until now that X was officially opened to all X Premium users.
This article not only explains the core value of this new feature, but also teaches you step by step how to upload 4K videos, optimize content, increase exposure, and seize new traffic dividends!

Why is the 4K video function worth paying attention to?
Higher image quality = stronger visual impact
4K video provides ultra-clear images, which greatly improves product display, Vlog, educational content, etc.
TV playback trend is obvious
More and more users watch X content on TV devices, and 4K can better adapt to the big screen experience.
Algorithms prefer high-definition content
High-quality content tends to receive higher recommendation and forwarding rates.
Who can upload 4K videos?
Currently, only X Premium (paid subscribers) can upload 4K videos. To enable this feature, you need to:
1. Subscribe to X Premium (cost varies by region)
2. Log in to your account on desktop or mobile app
3. Upload high-resolution (3840×2160) videos
Practical tutorial on uploading 4K videos (teaching you step by step)
Step 1: Prepare your 4K video material
Recommended resolution: 3840×2160
Recommended video format: MP4 or MOV
File size: X has not yet announced the upper limit, but it is recommended to control it within 2GB to improve upload efficiency
Step 2: Open the X web version or App
Log in to your X Premium account
Click the Post button
Select "Upload Media" and find your 4K video file
Step 3: Optimize your text content and tags
The video itself is important, but the text is equally important !
Video title: It is recommended to be concise and highlight keywords
Suggestions for matching text: Arouse interest at the beginning, such as question sentences/digital shock/contrast setting
Add trending hashtags (#4K, #XVideo, #contentcreators, etc.)
Practical advice: How to make good use of X's 4K function?
Content creators : When publishing Vlogs and explanation videos, pay attention to picture clarity to enhance professionalism
Brand/marketing account : Create visually appealing video ads or product demonstrations to increase conversion rates
Media and knowledge accounts : richer details, more expressive combination of pictures and texts
Secondary creation/editing accounts : Improved image quality makes your video editing more attractive
Upload tips
Cover optimization : Set an eye-catching opening screen in the editing software before uploading.
Video length control : It is recommended to be within 2 minutes to keep the audience's attention.
Subtitles are better : to adapt to the silent playback habits.
Post during prime time : such as 12 noon or 8 pm, for higher exposure.
Why is now the best time for X platform creators to develop?
1. Video content is becoming the core strategic direction of X
As X continues to promote the video-first strategy, everything from content distribution to algorithm recommendations is leaning towards video. In particular, high-quality 4K ultra-clear videos are more likely to be displayed on the homepage and exposed in topic streams.
2. 4K video upload is fully open, and visual quality becomes a competitive advantage
This time, X opened 4K upload rights to all X Premium users , providing creators with an unprecedented high-definition display stage. In an environment where short content is exploding, picture quality determines the first impression, and high definition brings higher click-through rate and completion rate .
3. The earlier you enter the market, the easier it is to build a personal brand barrier
The number of 4K video creators is limited, so this is a great time to create a differentiated positioning. You can establish a "high-quality account label" in the platform algorithm through stable and high-quality output , and seize the traffic bonus period.
4. The platform is building a video monetization ecosystem, and there is a lot to look forward to in the future
X is exploring diversified monetization mechanisms for video creators, including advertising revenue sharing, sponsorship rewards, and membership subscriptions . As 4K content increases, the platform's support for high-definition content will continue to increase.
5. In the multi-screen era, TV and mobile viewing are parallel
More and more users are watching X content through smart TVs, and high-definition videos are more immersive and professional . This move not only helps to increase viewing time, but also opens up space for brand cooperation and content payment.
FAQ
Q1: Does it have to be 4K to be recommended?
A: It is not mandatory, but 4K quality can get more platform weighting, especially on TV and on the Discovery page.Q2: Can't regular users upload 4K?
A: Currently only available to X Premium subscribers.Q3: Will 4K uploads be laggy?
A: Uploading may be a little slow, so it is recommended to use WiFi; X will automatically handle transcoding in the background.Conclusion
The opening of the 4K video upload function not only increases the freedom of creation, but also indicates that the X platform is increasingly leaning towards "high-quality video content". For creators, this is an opportunity to take advantage of the momentum and explode.
Would you consider subscribing to X Premium for 4K video content?



