TikTok continues to add users in EU

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TikTok continues to gain momentum in the EU, with the platform’s latest EU DSA disclosure statement showing that it now has 189 million monthly active users in the region.

Under the EU Digital Services Act, all large online platforms need to provide biannual updates on total users and moderation staff, as well as rule violations and suspensions.

TikTok’s August update showed that it added 9 million more EU users in the first half of 2026.

As shown in this graph, TikTok continues to gain traction with EU users, maintaining steady audience growth in the region.

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