TikTok has announced a new partnership with the Association of Tennis Professionals (ATP), which will see the app host an expanded range of exclusive ATP tour content throughout the season.
TikTok’s global partnership with the ATP will see official accounts sharing more updates, including top stars who are already gaining traction in the app.
The new partnership will facilitate further content collaborations, and ensure that TikTok remains a key consideration for tennis fans.
And tennis discussion has been growing in the app.
As per TikTok:
“With over 1.8M posts, growing 30% so far in 2025, the tennis community on TikTok has transformed how fans engage with the sport and connect with athletes, encouraging a new wave of fans.”
Indeed, sports, in general, have become a bigger focus in the app, which is why TikTok is now looking to solidify its partnerships with various sporting bodies to get more fans coming to the app.
TikTok’s partnership with the ATP will also include a new “Tennis Creator Network,” through which TikTok will be able to give select creators exclusive access to ATP Tour events. That’ll feed TikTok-native content into the app, building a content system that ensures more engagement with both creators and sports.
It’s a good initiative, which, as noted, will help TikTok to capitalize on its popularity, while also facilitating more opportunities for creators. And with 57% of TikTok users watching sports content on the platform weekly, and over half of TikTok sports fans following a pro sports league account, it makes sense for the platform to boost this capacity, however it can.
Which also means that sports-related marketers should be taking note, and considering the potential of TikTok for their related promotions. Most sports are now represented in the app, and with this new ATP partnership, that’ll enhance the focus on tennis in particular.
