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LinkedIn shared some new insights into its latest performance analytics options, which will provide more insight into what’s working and what’s not within each user’s content approach.
Last month, as part of a broader update of its creator tools, LinkedIn announced an updated profile insights dashboard, with more data on content performance and monetization opportunities.
On Tuesday, LinkedIn Director of Product, Content Sam Corrao Clannon shared some additional insights into how the new analytics elements will function, and how they’ll help creators maximize in-app opportunities.
This audio is auto-generated. Please let us know if you have feedback.
LinkedIn shared some new insights into its latest performance analytics options, which will provide more insight into what’s working and what’s not within each user’s content approach.
Last month, as part of a broader update of its creator tools, LinkedIn announced an updated profile insights dashboard, with more data on content performance and monetization opportunities.
On Tuesday, LinkedIn Director of Product, Content Sam Corrao Clannon shared some additional insights into how the new analytics elements will function, and how they’ll help creators maximize in-app opportunities.
In terms of presentation, LinkedIn’s added a new Post Performance Table, which displays post info and key performance metrics together in one listing.
As shown in this example image, the new table shows each post’s impressions, views and watch time stats in one view. Corrao Clannon said this will make it easier for users to compare key performance metrics “without needing to open the analytics for each one of your posts individually.”
Corrao Clannon also highlighted several updated metric elements:
Followers gained from a post — The updated metric will now show additional info on which specific members followed from a post, with their profiles now visible within the expanded display.
Saves and Sends on LinkedIn — This new metric will show creators how many peoplebookmarked a post or sent it to a friend.
In and Out of Network Metrics — LinkedIn also added more insights into which content views came from connections and non-connections, which could help to guide posting strategy.
Corrao Clannon said that LinkedIn will be assessing how these new metrics are being used by creators as the company assesses the next steps to improve creator experience.
