Looking to get a better handle on Pinterest for your marketing efforts?
The platform has been on a steady rise over the past couple of years, with its advancing discovery tools helping more shoppers find the items they way from its expanding shoppable catalog. And with 553 million monthly active users, there’s a huge audience of active, shopping-focused users there, which could be looking for your products.
And if you are thinking about tapping into Pinterest, this could help.
Today, Pinterest has announced its latest update to its Pinterest Academy learning platform, with new course paths, updated video materials, and more.
First off, Pinterest has added new learning paths to its education platform, which will help to guide you through the various educational options aligned with a specific usage focus.
As explained by Pinterest:
“Your brand is one of a kind, which is why we’ve developed new learning paths tailored to your unique goals. Each learning path includes a collection of courses about a specific topic or marketing objective. With four learning paths to choose from, you’ll be able to narrow in on the exact set of courses that are best for you.”
As you can see in the above image, you’ll now be able to choose a specific learning focus, which will guide you through that path in your Pinterest learning journey.
That’ll help to keep you focused on your goals when learning the latest info, ensuring your efforts are aligned with your broader intent.
Pinterest has also updated its video catalog with a range of short, how-to clips to help you “level up, in five minutes or less.”
Some handy resources, which could help you get a better understanding of Pinterest, and how to maximize it for your brand.
