Meta’s expanded its content copyright checking tool to the Reels composer on Facebook, as a means to help creators avoid potential restrictions on their content after publishing.
As you can see in this example sequence, shared by @cmcalgary on Threads, Meta’s added a new “Copyright Check” option within the Reels composer tools, which is able to check the content of your Reel for possible violations before you publish.
As per Meta:
“If you turn on copyright check, your eligible reels will be scanned for copyrighted content. If copyright content is found, your reels will be held for 1 hour to allow you to correct any issues before your reel is shown to others.”
Meta also notes that if you don’t turn this on, your Reel will still be copyright checked after publication, and “you may be subject to rights holders’ actions if a match is found.”
So waiting an hour for a check probably makes more sense.
The functionality itself isn’t new, as Meta also has a copyright check option available within its Business Suite tools, which you can also use to scan your posts ahead of publishing. This update just brings that same into the Reels creation flow, which will make it easier to clarify this aspect before you go live.
Which could save you a lot of headaches, and again, it makes a lot of sense to have this within the composition process.
Because as you can see in the last frame above, the potential impacts of a copyright violation are:
- Demonetization of your content
- Loss of earnings from ads (the rights holder will get your ad revenue)
- Limited visibility and reach
- Having your audio deactivated
Yeah, those are not ideal outcomes for creators looking to make something out of their content, and as such, sitting tight for a quick copyright check ahead of time would likely be a much preferred option for most.
Meta’s rolling this out to more creators, giving you additional opportunities to avoid potential penalties.
