How to unlock the Jonas Brothers 20th anniversary exclusive hub on TikTok

TikTok has officially launched a dedicated Jonas Brothers In-App Hub to celebrate the band's 20-year anniversary, their new album Greetings From Your Hometown, and the upcoming JONAS20 World Tour. Fans can browse the latest behind-the-scenes footage of the tour, classic hits, limited edition merchandise and fan challenges online.

This tutorial will teach you how to find the Jonas Brothers page, participate in events, and leverage TikTok's buzz to drive your own content.

What is the Jonas Brothers In-App Hub?

The Jonas Brothers In-App Hub is an exclusive interactive zone launched by TikTok to celebrate the Jonas Brothers' 20th anniversary.
It's a fan-only music content aggregation page, bringing together popular Jonas Brothers videos, official updates, behind-the-scenes footage, tour clips, topic challenges, and limited-edition merchandise all in one place.

In this Hub, fans can:

• Listen to the new album in one go and use it directly as the soundtrack for the video

• Watch exclusive behind-the-scenes and latest tour footage

• Participate in official challenges and use trending tags to gain more exposure

• Directly purchase official peripherals without having to jump to external shopping malls

• Follow real-time updates, including recaps of fan events like JonasCon

Simply put, this Hub is an online mini "fan conference" created by TikTok for JB fans, which packages music, videos, shopping and social networking all into one page, making star chasing more convenient and immersive.

What are the highlights of this event?

TikTok has launched a special interactive zone dedicated to the Jonas Brothers, focusing on their new album "Greetings From Your Hometown" and their global tour JONAS20. Fans can get all at once:

1. Find the complete collection of tracks from the new album
   directly on TikTok and use them as video soundtracks to give your work a built-in traffic buff.

2. Exclusive behind-the-scenes footage
   includes tour stage set-up, rehearsal footage, and backstage fun, giving fans a first-hand look.

3. The platform for popular live memes and viral clips
   will select the "famous scenes" that were forwarded crazily during the tour to facilitate secondary creation and following the trend.

4. JonasCon Recap:
   Missed the New Jersey fan convention in March? TikTok Hub helps you catch up on iconic looks and surprising interactions.

5. You can buy limited edition commemorative T-shirts, posters and other official peripherals directly
   in TikTok Shop.

Practical Tutorial: How to Access the Jonas Brothers' Exclusive Interactive Center

Method 1: Enter by keyword search

1. Open TikTok

2. Type "Jonas Brothers" or "Greetings From Your Hometown" into the search bar

3. Click on the dedicated page in the search results to enter the Hub.

Method 2: Go directly to the video tag

1. Find videos tagged #JonasBrothers or #GreetingsFromYourHometown

2. Click on a tag to jump to its dedicated page.

Method 3: TikTok Shop entrance
In the TikTok Shop activity banner, click on the "JONAS20" area to enter the interactive area and purchase peripherals.

5 Ways to Use the Jonas Brothers' Exclusive Page

1. Refresh album tracks & cut the same short video

• Directly use the official audio sources to match your own dance, cover or short film.

2. Participate in the Tour Topic Challenge

• The official will simultaneously release a "tour challenge" where fans can imitate stage movements and replicate the looks.

3. Watch behind-the-scenes footage & popular memes

• Get the unknown moments behind the stage and participate in secondary creation as soon as possible.

4. Purchase limited edition peripherals

• Place an order directly in TikTok Shop and receive your goods without leaving the app.

5. Join the fan community to interact

• Chat with fans around the world in real time in the comment section or live broadcast room to exchange JB gossip and performance experiences.

Tips: If you want to let your JB video is more likely to be found that can be added in the title and tag: #JonasBrothers #JONAS20 #GreetingsFromYourHometown, so easier to TikTok algorithm is pushed to the fans.

Practical suggestions: How to Ride the Trend for Your Own Content

This hub isn't just for fans — it's also a golden opportunity for creators, musicians, and brands. Here's how you can tap into the hype:

1. Join the Challenges Early

• Look out for any Jonas Brothers–related TikTok trends or dance challenges in the hub.

• Posting early in a trend can boost your discoverability before the content pool becomes saturated.

2. Create Mashups or Covers

• Musicians can post creative covers or remixes using official sound clips.

• Keep them short, engaging, and TikTok-friendly (15–30 seconds).

3. Leverage Nostalgia Marketing

• The Jonas Brothers' 20-year anniversary appeals to Millennials and Gen Z alike.

• Use throwback content, side-by-side transformations, or "then vs now" edits.

4. Add Your Brand Naturally

• If you sell fashion or accessories, create Jonas-inspired looks.

• For lifestyle brands, make "concert prep" or "fan day"content.

5. Collaborate with the Community

• Duet or Stitch popular Jonas Brothers clips to ride their engagement wave.

• Respond to fan comments to build a micro-community around the trend.

Why is this event worth paying attention to?

• Brand marketing value: TikTok aggregates user discussions through music topics, creating exposure windows for brands and musicians.

• Fan stickiness: Old fans use this to reminisce about their youth, and new fans are drawn in by the viral spread of short videos.

• Business opportunities: There is huge potential for derivative consumption in music-related peripherals, co-branded products, tour tickets, etc.

Conclusion

TikTok's collaboration with the Jonas Brothers is more than just a fan-pleasing event; it's also a deep integration of music marketing and the platform's content ecosystem. Whether you're chasing the stars or just jumping on the bandwagon, the sheer volume and interactive gameplay of this event will keep you entertained for hours. Furthermore, the Hub will be continuously updated as the tour progresses, ensuring continued excitement until the end of the year.

Open TikTok now, search for "Jonas Brothers", and start your JB20th anniversary interactive journey!