Recently, Adam Mosseri, head of Instagram, said that link posts on Threads are getting better display and performance. This is undoubtedly a signal worth paying attention to for content creators, brands, media and self-media people.
This article will combine the latest trends to teach you how to get more exposure and external traffic through link posts on Threads, and remind you how to evaluate the "sustainability" of this wave of dividends.
Behind this change is Meta's adjustment of the content distribution mechanism. Although "better ranking" does not mean "more people can see it", combined with Threads' recent actions in the following directions, it does give people a signal:
Recently, Adam Mosseri, head of Instagram, said that link posts on Threads are getting better display and performance. This is undoubtedly a signal worth paying attention to for content creators, brands, media and self-media people.
This article will combine the latest trends to teach you how to get more exposure and external traffic through link posts on Threads, and remind you how to evaluate the "sustainability" of this wave of dividends.
What's changed? Threads are really alive!
Mosseri said:
"We've been working hard to make sure the links are sorted correctly. Over the past month or so, the links have been performing much better."
Behind this change is Meta's adjustment of the content distribution mechanism. Although "better ranking" does not mean "more people can see it", combined with Threads' recent actions in the following directions, it does give people a signal:
Link posts begin to appear frequently in the recommendation flow
Support adding more link entries on the profile page
Last month, we added the link post data analysis function
A more tolerant content recommendation strategy to allow external link content to "surface"
These are all real optimization actions, indicating that Meta intends to support a certain proportion of external link traffic on Threads .
How to determine whether you have benefited from this wave of traffic dividends?
1. Check your link post performance
Threads has launched basic data analysis, which can be viewed in each link post:
I suggest you compare the link posts in the last month with the previous performance to see if there is a significant improvement.
2. Use external analytics tools to track bounce traffic
If you have your own site or sales page, we recommend using:
Practical tutorial: How to optimize your link content on Threads
If you're ready to capitalize on this "link traffic recovery", here are some practical tips:
1. Title + Link + Opinion = Best Combination
Don't just post a link and say "watch this".
You need to:
Example:
Why are big accounts switching to video accounts?
I used data to analyze the update tracks of 20 popular accounts and found a pattern -See the link for details
2. Combine pictures and text to improve readability
Threads is essentially still a light social platform that focuses on pictures and texts. Adding a visual card is better than a line of cold URL.
3. Post repeatedly, not just once
Currently, the recommendation mechanism of Threads is still under adjustment, so your content may not be popular immediately.
So you can:
Repost the link every few days, using a different copywriting angle;
Or you can add guidance from different angles in the comment area to increase the secondary click rate.
4. Pay attention to data feedback and adjust strategies in real time
Use Meta's new "Link Click Analysis" to see what types of links get more clicks. Regular summary:
Which topics drive the most clicks?
On which line is it more effective to put the link?
Are images better than plain text?
Make good use of Threads' new link analysis tool
Threads launched Link Performance Analytics last month , you can check:
How many people saw your post?
How many people clicked on the link
Which content generates the most clicks
Suggested actions:
Monitor the data of each link post
Compare the data after 3-5 days to find the best expression method and release time
Compare the performance of similar posts on Instagram or Platform X to assess ROI
Beware: Don't over-rely on Meta's "traffic promise"
Although the link flow has improved, as people in the industry often say:
Meta giveth, and Meta taketh away.
Meta (and its products) may suddenly tighten their support for link traffic one day in the future. So:
Don't use Threads as your only traffic channel;
You should take advantage of the current traffic window to guide users to add you to more stable positions such as private domains, official accounts, and email subscriptions.
Conclusion
Threads' link post recommendation mechanism is moving towards a creator- and media-friendly direction:
If you are an independent creator/content media person
If you run your own website/blog/event page
If you are responsible for brand social media growth
Now is the best time to test Threads as a new traffic channel. But remember: make a refined content layout, continue to optimize the test, and be prepared for changes in platform strategy.
Have you tried posting links on Threads recently? Did it bring in any real traffic?
