Recently, YouTube announced that it will make major improvements to its ad review process, will automatically initiate a second review of yellow-labeled videos (Limited or no ads), without the need for creators to manually appeal. This change may directly improve the efficiency of video monetization and reduce the risk of restrictive judgments. It also indicates that the platform is actively looking for more monetization opportunities for creators and advertisers.
So, what exactly has changed in this update? How should you adjust your content strategy? This article will break down the core changes for you and give you practical suggestions.
What is an advertising logo?
Under the current mechanism, YouTube will mark each video with a green, yellow or red currency icon:
????Green icon: All suitable ads
????Yellow icon: Some ads may be unavailable or have restrictions
????Red icon: No ads can be served at all
In the past, when creators encountered yellow labels, they had to manually file an appeal and request a manual review.
Now, YouTube has officially announced:
"To improve the accuracy of yellow label judgments, we are testing an automatically triggered second review. This will help determine the final monetization status of the video faster and more stably, reducing the need for creators to appeal."
What does this mean for creators?
Advantages :
1. Improved monetization speed: Audits are automatically triggered, saving waiting and appeal time.
2. More accurate judgment: reduce accidental injuries and increase the hit rate of green tags.
3. Simplified operation: Creators no longer need to frequently check yellow labels and initiate reviews manually.
Notes :
The review may take longer (up to 24 hours), but only for a small number of complex cases .
It is recommended to upload the video as "Unlisted" or "Private" in advance and wait for the review results before publishing it publicly.
Tutorial: How to publish videos efficiently in accordance with the new rules?
Step 1: Set it as "Non-public" or "Private" when uploading
1. Upload your video in YouTube Studio;
2. In the Publish settings, select:
Step 2: Observe the $ tag status of the "Content" tab
YouTube will email you the review results within 24 hours. You can also check the video icon status on the YouTube Studio > Content page:
Green $ icon : fully complies with advertising standards and can be fully monetized;
Yellow $ icon : Limited advertising, the system will try to automatically review;
Red $ icon : No advertising revenue.
Step 3: If it is still marked in yellow, you can initiate a manual appeal
1. Click the "Request Review" button to the right of the yellow icon;
2. Make sure your content meets ad-friendly guidelines ;
3. Submit your appeal and await a final decision.
Suggested strategy: How to reduce the probability of yellow $ icon?
1. Avoid sensitive content : violence, controversial politics, hate speech, etc.
2. Optimize titles and covers : avoid using exaggerated words or nude images;
3. Be careful with your script words : especially in the first 30 seconds, avoid swear words or conflicting content;
4. Use the "Inspection Tool" provided by YouTube : Use it to initially detect possible problems after uploading.
Why does YouTube do this?
It's clear that YouTube is striving for more advertising space and seeking a better balance between content review and advertising.
For the platform: higher advertising accuracy, which is conducive to attracting more advertisers;
For creators: the profit threshold is lowered and income is more controllable;
For the audience: There may be more ads, but the experience will not be significantly reduced. After all, most people have already "adapted" to the rhythm of ads.
Conclusion
YouTube is gradually reducing its reliance on automatic review and introducing more "secondary reviews" to improve the humanity and accuracy of review judgments.
in short:
Creators can know earlier whether their videos can make money
Wrong yellow labels are easier to correct
The platform can also better fill advertising space and improve monetization efficiency
Although the amount of advertising may increase and the user experience may change slightly, this is clearly a win-win optimization for the content ecosystem and creators.
Are your videos often troubled by yellow labels? Has this update on YouTube solved your problem?
