Instagram is giving more advertisers access to its post view ads in Reels, according to a press release sent to Social Media Today. The post view ads display a promotion after the conclusion of an organic Reel in-stream.
As displayed in these example screens, Instagram’s post view ads in Reels insert an auto-play ad between Reels clips, in order to facilitate improved placement, and catch engaged Reels users.
The ads include a 5-second countdown on the organic Reel, alerting the viewing to the promoted content, which can also be skipped in-stream. Instagram has also added a manual skip button to the display.
If a user chooses to skip an ad, they’ll be returned to the original Reel they had been viewing. Swiping will move them to the next clip in the feed.
Instagram said the placement option will only be displayed after eligible organic Reels that are longer than 60 seconds in length.
