TikTok is expanding access to its new Bulletin Boards feature — a tool that allows creators and brands to send short updates, images, and videos directly to their most engaged followers. This feature mirrors Instagram's Broadcast Channels, offering a direct, one-to-many communication channel inside TikTok.
If you're a creator or marketer looking to strengthen audience engagement and boost retention, this update could be a game-changer. Here's everything you need to know about TikTok Bulletin Boards and how to start using them effectively.
What Are TikTok Bulletin Boards?
TikTok is expanding access to its new Bulletin Boards feature — a tool that allows creators and brands to send short updates, images, and videos directly to their most engaged followers. This feature mirrors Instagram's Broadcast Channels, offering a direct, one-to-many communication channel inside TikTok.
If you're a creator or marketer looking to strengthen audience engagement and boost retention, this update could be a game-changer. Here's everything you need to know about TikTok Bulletin Boards and how to start using them effectively.
What Are TikTok Bulletin Boards?
Bulletin Boards are a new communication channel within TikTok profiles, designed for creators to share short, DM-style updates with followers. When a user visits your TikTok profile, they may now see a Bulletin Board icon below your username. By tapping this icon, they can subscribe to receive your latest announcements and exclusive updates.
These updates can include:
Text-based posts
Images and promotional visuals
Short videos or clips
Quick updates about events, collaborations, or new content
Essentially, Bulletin Boards let you build a direct connection with your most loyal fans — without relying solely on the TikTok feed or algorithm.
How to Create a TikTok Bulletin Board
If you've been granted access, setting up your Bulletin Board is easy. Follow these simple steps to get started:
Open TikTok and tap Inbox at the bottom of the screen.
If you see a banner about Bulletin Boards, tap "Try it" to begin.
Tap the Chat button at the top.
Select "Create a Bulletin Board."
Toggle the "Show on profile" setting on or off — this controls whether your board is visible to profile visitors.
Tap "Create" to finalize your setup.
Once active, your followers can join your Bulletin Board and receive notifications for every new post or announcement.
Why TikTok Bulletin Boards Matter for Creators and Brands
This feature goes beyond simple fan engagement. Here's why it's worth exploring:
Direct communication: Reach your top followers instantly without competing with the TikTok algorithm.
Exclusive engagement: Offer sneak peeks, special offers, or behind-the-scenes content to loyal fans.
Higher retention: Keep your audience informed and connected between major video uploads.
Brand trust: Frequent, meaningful updates help you build credibility and deepen community bonds.
As TikTok continues to emphasize messaging and community features, Bulletin Boards could evolve into a core marketing and engagement tool.
How to Strategically Use TikTok Bulletin Boards
To get the most out of this feature, consider these strategies:
Post consistently: Treat your Bulletin Board like an exclusive newsletter. Share updates weekly or around key events.
Use visuals wisely: Combine short text with eye-catching images or clips for higher engagement.
Share exclusive updates: Offer followers special perks for joining your board — like early access to videos or product drops.
Engage with feedback: Encourage followers to respond via DMs or comment on related posts to boost community interaction.
Availability and Access
TikTok hasn't officially disclosed eligibility criteria or full rollout details yet. However, documentation updates and expanded testing suggest that more creators now have access globally. If you don't see the option yet, keep an eye on your Inbox or update your TikTok app to the latest version.
Final Thoughts
TikTok Bulletin Boards are a promising new way for creators to connect more directly with their fans — much like private channels on Instagram or Telegram. For marketers, they present a new opportunity to drive engagement, deliver real-time updates, and nurture loyal communities.
As the feature expands, early adopters who learn to use Bulletin Boards strategically will likely enjoy a competitive advantage on TikTok's ever-evolving platform.
