Meta is developing a brand-new feature for Threads: an algorithm tagging tool. This function will let users directly tell the Threads algorithm what they want to see more or less of in their feed — simply by tagging a dedicated account.
Although the feature is still in prototype stage, it could represent a major shift in how social media platforms handle recommendation systems. Instead of leaving users at the mercy of opaque "black box" algorithms, Meta is experimenting with a system that offers more transparency and control.
In this guide, we'll explain what the tool is, how it works, how you will be able to use it, and why it could change your social media experience.
What Is the Threads Algorithm Tagging Tool?
According to early findings, Meta is testing a special account called @threads.algo, followed by several Meta engineers.
Users will be able to tag this account in posts or replies.
By adding a keyword, you can signal the algorithm to either show you more or less of that topic.
For example: "@threads.algo more travel" or "@threads.algo less football."
This approach is designed to fit Threads' identity as a fast-moving, text-based app where users often engage in real-time conversations and breaking news.
Why This Feature Matters
Ending the "Black Box" Feeling
Traditional feeds often feel like a mystery. You don't always know why certain posts are recommended, and there are limited options to change it. By tagging the algorithm directly, users can:
Actively guide what appears in their feed
Adapt recommendations to changing moods and interests
Build more trust with the platform
Comparisons to Other Platforms
X (formerly Twitter): Elon Musk announced plans for a fully AI-driven algorithm managed by its chatbot Grok, allowing real-time feed adjustments.
Bluesky: Gives users the option to choose their preferred algorithm and moderation style.
Instagram: Rolling out a more visual interface where users click a button at the top of their feed to choose more or less of specific topics.
Threads' tagging tool takes a lighter, faster approach, designed for a platform where immediacy matters.
How to Use Threads Algorithm Tagging (Step-by-Step Guide)
The feature has not yet been publicly launched, but based on available information, here's how it is expected to work:
Find the official algorithm account
Look for @threads.algo inside the app.
Tag the account with a topic
To increase recommendations: Tag
@threads.algoand add "more [topic]".To decrease recommendations: Tag
@threads.algoand add "less [topic]".See your feed adjust in real time
The algorithm should quickly reflect your preferences without needing to dive into settings menus.
Example use cases:
Feeling overwhelmed by negative news? → "@threads.algo less politics."
Planning a vacation? → "@threads.algo more travel inspiration."
Following sports events? → "@threads.algo more NBA."
Instagram's Parallel Algorithm Upgrade
Meta isn't limiting this effort to Threads. Instagram is also introducing new feed configuration tools:
A button at the top of your feed to select "more" or "less" of specific topics
The ability to search or type in your own preferred or unwanted topics
More flexibility to fine-tune recommendations based on evolving interests
This approach is better suited to Instagram's slower, visual-first feed, while Threads relies on tagging for speed and simplicity.
Industry Trends and User Impact
Broader Industry Movement
Across social media, platforms are under pressure to give users more control. Lawmakers, regulators, and mental health experts have all raised concerns about the impact of algorithmic feeds on young users.
Transparency: Platforms are being asked to open up their algorithms.
Customization: Users want to personalize their feeds, not just passively consume.
Real-time control: As digital behavior changes quickly, people want faster adjustments.
Benefits for Users
Healthier online experience: Reduce exposure to overwhelming or unwanted content.
Personalized feed: Get more of what you care about, less of what you don't.
On-demand adjustments: Make changes instantly instead of waiting for the algorithm to "learn."
Preparing for Launch
Even though this feature is not yet publicly available, the trend is clear:
Meta is moving toward greater user control of algorithms.
Threads will offer real-time tagging, while Instagram provides a visual settings interface.
Competitors like X and Bluesky are also experimenting with customizable feeds.
When Threads officially launches this tool, learning how to tag the algorithm will be key to making your feed work for you — not the other way around.
Frequently Asked Questions (FAQ)
Q1: Can I use the Threads algorithm tagging tool now?
Not yet. It's currently an internal prototype and hasn't been rolled out to users.
Q2: Will this feature be available worldwide?
Meta has not confirmed, but Threads features generally roll out globally once stable.
Q3: How is this different from Instagram's new algorithm controls?
Instagram uses a visual interface, while Threads relies on tagging in real time.
Q4: Will this replace the "Following" and "For You" feeds?
No. These feeds will remain, but tagging adds another layer of customization.
Final Thoughts
The algorithm tagging tool on Threads could become one of the most user-friendly ways to shape your feed. By simply tagging an account, you may soon be able to instantly control what appears in your social media experience.
For everyday users, it promises healthier and more relevant feeds. For creators, it could open new opportunities to engage with the right audience at the right time.
Either way, this is a step toward a future where algorithms adapt to us — not the other way around.
