LinkedIn saw a 14% rise in EU users in the first half of 2025, while it’s also seen steady increases in user reports of misinformation and hate speech, as more people come to engage on the platform.
First off, on active users. In the first half of 2025, LinkedIn reports that it had 54.7m logged in monthly active European users, as well as 213m logged out visits.
Since March 2024, LinkedIn has seen the biggest relative audience increases, based on active user counts, in Slovenia (+100%), Lithuania (+50%) and Czechia (+33%), while in its biggest EU user markets, it’s seen an average of 10% MAU growth, using its logged in user stats.
What’s most interesting about this data, however, is that we can also compare this to LinkedIn’s total member data, which it reports to showcase its growth.
According to this chart, LinkedIn now has more than 160 million members in Europe, yet its actual usage stats show that only 54.7 million of them are logging in monthly. Which means that LinkedIn’s average usage, based on these numbers, is around 36%.
Assuming that’s the same sort of average engagement that it’s seeing in all regions, that would peg LinkedIn’s active logged-in usage at around 432 million MAU, which is significantly different to the 1.2 billion member stat that it prefers to report.
But that would be a better indicator of actual overall usage and engagement, though LinkedIn has also reported “record levels” of engagement every quarter since 2018. So maybe more engagement, but using its EU performance data as an indicative measure, LinkedIn’s active user count is more likely around 432 million or so.
That’s not to play down LinkedIn’s growth, as it is still seeing double-digit active user increases in most markets. But it is worth breaking down what LinkedIn’s reported numbers actually represent in real interaction and usage.
In terms of moderation staff, LinkedIn continues to add more moderators, and is now up to 1,757 staff globally. That’s an increase of 52% since March 2024, so while LinkedIn is looking to integrate AI into every aspect of the app, it’s still relying on humans to manage user reports and enforcement.
In terms of specific violations, LinkedIn saw a 25% increase in user reports of misinformation in the first half of this year (versus last report), while it’s also seen a 12% increase in reports of hate speech. Given that more people are using the app, this makes sense, but these are noteworthy increases in user concerns.
Interestingly, LinkedIn has only reported an 11% increase in reports of fake accounts in the app year-over-year among EU members. That’s interesting because many LinkedIn users have raised concerns about the rise of fake engagement in the app, though many of those concerns relate to artificial engagement, via engagement pods, and not necessarily fake users.
Also worth noting: LinkedIn’s EU members have reported many more cases of harassment, with a 33% increase in user reports year-over-year.
Some interesting data on LinkedIn’s relative performance, and how it’s growing in EU usage. And given that LinkedIn rarely shares any actual user data, it does provide some interesting context on its actual growth, and how it’s performing as it sees more user engagement.
