With more and more interaction now happening within apps, the listing of the most visited websites is probably less indicative of popularity than it once was.
But nevertheless, it is interesting to see which websites people are visiting via their desktop PCs or mobile browsers, and how that relates to overall activity, and discovery trends based on Google searches and the like.
The below infographic from Visual Capitalist displays the most visited websites in the world as of November 2024, underlining some interesting web usage trends.
For example:
- Reddit is one of the most visited websites, as opposed to the app. This is due to Google displaying Reddit results high in SERPs, and people seeking out actual, human-written responses to commonly asked questions.
- YouTube sees way more web traffic than any social app. Which makes sense, considering that Google is the most visited site, and Google owns YouTube, so it gets preferential link treatment. But still, if you’re looking to get attention in web browsers, YouTube and Google are where it’s at.
- WhatsApp sees a surprisingly high amount of web traffic, considering its primarily optimized for the app.
- Almost half as many people who visit x.com also visit twitter.com, showing that the re-brand is still not quite there for many users.
Some interesting considerations either way, and depending on the audience that you’re trying to reach, these could be important factors for your ad targeting.
