Meta recently launched a series of major updates to its Brand Rights Protection tool, which not only optimizes the interface experience but also expands the scope of functionality to help brands deal with intellectual property infringement, false advertising, and fraud more quickly and accurately.
Below, we'll walk you through the highlights of this update and provide step-by-step instructions on how to apply for and use this tool to make your brand safer on social platforms.
What is the Meta Brand Rights Protection System?
Meta's Brand Rights Protection is a backend tool designed for intellectual property (IP) holders, brand merchants, and e-commerce operators. It can help you:
Automatically detect infringing advertisements: including counterfeit products, stolen trademarks, etc.
Meta recently launched a series of major updates to its Brand Rights Protection tool, which not only optimizes the interface experience but also expands the scope of functionality to help brands deal with intellectual property infringement, false advertising, and fraud more quickly and accurately.
Below, we'll walk you through the highlights of this update and provide step-by-step instructions on how to apply for and use this tool to make your brand safer on social platforms.
What is the Meta Brand Rights Protection System?
Meta's Brand Rights Protection is a backend tool designed for intellectual property (IP) holders, brand merchants, and e-commerce operators. It can help you:
Automatically detect infringing advertisements: including counterfeit products, stolen trademarks, etc.
Batch report illegal ads: support processing multiple violation cases at one time.
Prevent fraud and misleading information: This is not limited to IP infringement, but also includes fraudulent advertisements under the name of brands.
AI Image Matching: Based on reference images provided by brands, it identifies similar and potentially infringing images across Facebook and Instagram.
Highlights of this Functional Upgrade
Report fraudulent ads in bulk
All registered users can now use the expanded reporting function to batch process suspected fraudulent ads.
A new "Other" category has been added to report ads that don't directly use a brand's IP but are suspected of fraud, such as:
False promotions
Fake lottery winning activities
Phishing ads that steal personal information
UI redesigned for smoother operation
Fewer steps to complete a report.
The "Report" tab has added search and filtering functions to facilitate quick locating of historical reporting records.
More intuitive status feedback
The report result description is clearer, making it easier for you to determine whether additional evidence or another appeal is needed.
AI image recognition is more accurate
Based on the product images you upload, we automatically detect similar infringing images on Meta's platforms.
How to apply for Meta Brand Rights Protection?
If you are a brand owner, trademark registrant or authorized agent, you can apply to join the system.
Application portal: Meta Brand Rights Protection application pageApplication requirements:
You must be the owner or agent of the intellectual property rights (trademarks, copyrights, patents).
Provide proof of trademark registration or copyright.
Have a Meta business account (Business Manager).
Application steps:
Visit the application page → Click "Get Started".
Fill in brand information → including brand name, industry, trademark registration number, etc.
Upload the proof of entitlement document.
Submit and wait for review → Usually 3-7 business days.
How to use the upgraded reporting function (tutorial)
Log in to Brand Rights Protection Manager (accessed through Meta Business Suite).
Search for suspicious content
Search by keyword, advertiser name, image matching, etc.
Select Violation Type
Intellectual property infringement
Scams/Misleading Promotions (New "Other" Category)
Submit bulk reports
Supports reporting multiple ads or accounts at one time.
Track processing progress
Check the "Reports" tab for status updates.
Practical Tips
Active monitoring: Regularly upload the latest product images to improve AI detection accuracy
Batch reporting: For frequently appearing fraudulent ads, one-time batch processing can save time
Cross-platform synchronization: Combine Amazon Brand Registry, Alibaba Intellectual Property Protection Platform and other multi-channel synchronous monitoring
Keep evidence for record: Take a screenshot before reporting to prevent future disputes
Set up keyword monitoring: For example, your brand name + "discount" to catch risks in advance.
Multilingual Search: Prevent cross-border fraud by impersonating users in different languages.
Establish internal SOPs: Allow brand teams to quickly identify and report issues.
Why is this update worth paying attention to?
Wider scope of crackdown: not limited to direct IP infringement, but also covers fraud and misleading.
Powered by AI: Automatically detect possible counterfeit content.
Official data proves its effectiveness: in 2024, Meta has deleted 157 million pieces of illegal advertising content.
Enhance brand security: especially suitable for cross-border e-commerce, international brands, and creators.
Summary
This Meta update isn't just a minor UI tweak; it represents a significant upgrade in functionality and efficiency.
It allows brands to protect their intellectual property while also participating in the anti-fraud ecosystem, fostering a safer business environment on the Meta platform.If your brand has ever encountered counterfeiting, false advertising, or phishing ads on Facebook or Instagram, it is recommended that you apply for this tool as soon as possible and let AI help you monitor around the clock and quickly handle infringements.
