Recently, Google announced that its AI-driven shopping discovery features will be fully open to US users, including selfie virtual fitting, personalized price tracking, and text style search matching. This series of new features not only improves online shopping efficiency, but also greatly narrows the gap between online and offline shopping experiences.
In today's article, I will take you through a quick introduction to Google's new AI features and teach you how to make good use of these tools to save you money and worry!
What is Google's latest AI shopping feature?
The AI shopping update launched by Google this time covers three core functions, all of which are built on Google's powerful Shopping Graph product database and AI visual understanding technology, with the goal of completely upgrading the online shopping experience:
1. AI Virtual Try-On: Upload your full-body selfie, and the system will use AI to generate a try-on picture of you wearing the product, allowing you to "see the effect of wearing it before deciding whether to buy it or not."
2. Smart price tracking: After setting the target price, size and color, the system will automatically monitor the price fluctuations of products across the entire network and remind you when the conditions are met.
3. Natural language search matching: Enter a description (such as "beige trench coat for autumn"), and AI will understand your intention and recommend products of corresponding styles.
These features are currently mainly available to users in the United States and will be gradually expanded to more regions in the future.
1. AI virtual try-on
The AI virtual fitting feature that Google first announced in May this year is now officially available to all users in the United States. You can use your own full-body selfie to see how the clothes actually look on you!
How to use the AI fitting function:
1. Open Google App or Google Images;
2. Search for clothing items you're interested in (e.g. "gingham pants");
3. Click the [Try it on] button on the product icon;
4. Upload a clear full-body photo (a simple background is recommended);
5. The system will intelligently generate a picture of you trying on the product.
Functional highlights: You can also save and compare the try-on effects, and share them with friends via links to vote on the outfits together!
2. Smart price tracking
In addition to trying on clothes, Google has also upgraded its price tracking feature, which can now:
Choose the size and color you want
Enter desired price
The system will automatically monitor prices across the entire network for you, and notify you as soon as there is a discount that meets your conditions!
How to set price alerts:
1. Select the product you are interested in on Google Search or Google Shopping
2. Click [Track Price]
3. Set your ideal:
Price Cap
Color preference
Size Preference
4. The system will automatically lock and push the most suitable discount price for you
Practical advice:
A must-have feature during shopping festivals/seasonal changes, saving money no longer depends on "staying up late to watch the market"
Suitable for long-term tracking of large items (e.g. sports shoes, winter coats, etc.)
3. AI text matching search
Google's latest text description matching feature allows you to find your favorite products through natural language.
Quick start tutorial:
1. Type the style description you want in the Google search bar, for example:
"A French white dress perfect for summer"
"Soft and thick grey oversized sweater"
2. Google will use AI to match the Shopping Graph database to recommend products that match your style
3. Click on the product to view details, try on clothes, compare prices, and complete shopping decisions in one stop
Search sentence suggestions:
Scenario Description: "A little black dress for a date"
Material Preference: "Silk pajama set"
Style Preference: "Japanese cream style sweater"
Color/Style: "Wine red A-line skirt"
What does this wave of AI upgrades mean?
Online shopping experience is close to offline fitting: more accurate, more intuitive, and more efficient
New gameplay for content creators and e-commerce anchors: Directly display the virtual try-on effect
Bring exposure opportunities to cross-border sellers and brands: As long as the product data is standardized, it is possible to enter the AI recommendation system
AI shopping will become the mainstream trend in the future: not only competing on price and experience, but also on AI's ability to understand users
Who is Google's latest AI shopping feature suitable for?
If you belong to the following types of people, you must pay attention to this feature:
Online shopping for clothes is prone to pitfalls:
placing an order without trying it on, only to end up with troublesome and expensive returns and exchanges? AI try-on can help you avoid pitfalls in advance.Want to save money while shopping:
Always looking for discounts, comparing prices, and collecting price comparison websites? Smart price tracking can help you save time and worry.Looking for trendy items and cheap alternatives:
Want to find the same items as celebrities, bloggers, or cheaper items of the same style? Conversation search can help you directly generate a collection of "same items + cheap alternatives".Sharing shoppers:
Do you like to send your shopping list to friends for advice? AI try-on can save the LOOK and share it with friends with one click, so you don't have to fight alone to choose the style.
Reminder: Currently, this wave of AI shopping tools is only available to users in the United States.
Conclusion
This update by Google not only improves shopping efficiency, but also makes online shopping closer to offline experience: accurate testing, value for money, and quick search. This is undoubtedly a great tool for the upcoming seasonal promotions and holiday shopping season.
Will you use these AI shopping features?
