Instagram has recently officially promoted two key features to more corporate accounts: DM Translation and DM Scheduled. Although these two features have been tested and launched on some users before, Instagram has now officially positioned them as important communication tools for global corporate users, providing brands and businesses with more diverse customer interaction opportunities.
Today, we will give you a comprehensive analysis of how to use these two functions, actual application scenarios, operational suggestions, and why these functions are so important?
What new features are included in this update?
1. DM Translation: Now you can translate private messages into 99 languages, supporting both manual and automatic translation modes, making it easier to communicate with customers from different countries;
2. DM Scheduling: you can set the sending time of private messages to achieve accurate communication across time zones, which is suitable for holiday marketing, event notifications or customer service scenarios;
Instagram officials also emphasized that these features are designed to "improve the efficiency of business communication" and are expected to continue to expand to more regions and accounts in the coming months.
Function 1: DM translation, the first step to break the language barrier
Feature highlights:
Supports automatic translation of 99 languages, covering major languages around the world;
The default language can be set to achieve automatic translation and improve processing efficiency;
Reduce cross-border communication barriers and improve user satisfaction and conversion rates.
How to operate
1. Open a private message from a user.
2. Long press the message.
3. Just click [Translate].
4. The system will automatically display the translated content below the original text.
5. You can also set your preferred translation language, and all private messages will be automatically translated into the language you are used to.
Practical scenarios
Negotiate cooperation with potential customers from different countries
Processing after-sales service of foreign trade orders
Operate international brand communities to enhance user trust
Launch private messaging marketing campaigns in overseas markets
Function 2: DM Scheduling, Send Messages at the Perfect Time
Feature highlights:
Support sending private messages at custom time points, making communication across time zones more efficient;
Suitable for scheduling regular messages such as event reminders, discount push notifications, birthday wishes, etc.
Help you deliver messages accurately during the active time of target users and increase response rate.
How to operate
1. Enter the private message you want to send.
2. Press and hold the [Send] button.
3. The system will pop up the [Send on Schedule] window.
4. Select a specific date and time to send and confirm.
Practical scenarios
Send messages precisely during high-activity hours at the user's location
Push promotion reminders before holidays to plan holiday marketing in advance
Keep in sync with overseas KOLs/customers
Unified batch push of DM notifications during marketing activities
Practical scenario recommendations
Scenario 1: Cross-border customer service
Use the translation function to receive overseas customers, reduce language barriers, and improve customer service experience.Scenario 2: Event Marketing Warm-up
Use timed DM to accurately remind users before the event starts so as not to miss high conversion time points.Scenario 3: After-sales visit
Set scheduled messages in advance, communicate with old customers regularly to maintain relationships and increase repurchase rates.Scenario 4: Holiday Greetings Automation
Set up holiday greetings DM for global customers to enhance brand warmth and loyalty.
Function use qualification description
Currently, these two features are mainly available to Instagram's "Business Accounts (Business Account) and Creator Accounts". If you haven't seen the relevant buttons yet, please try:
Make sure your Instagram app is updated to the latest version;
Switch the account type to "Professional Account";
If it is not yet available, you can wait for a few weeks until the function is gradually available.
Why are these new features so important?
As Instagram becomes the main source of customers for more and more cross-border businesses and freelancers, efficient private messaging has become a core part of conversion. But the reality is often:
Customers come from all over the world, with different languages and time zones, so it is easy to miss inquiries
Private messages need to be followed up in real time, but manual customer service is not available 24 hours a day
If you don't understand the customer's native language, it is difficult to convince customers to place orders even if they have inquiries
These two functions just happen to accurately solve these "cross-border pain points":
DM Automatic translation allows a small team to quickly follow up with global customers just like having multilingual customer service;
DM Scheduled sending allows you to send information to your customers when they are most active and willing to communicate, thereby increasing response rates and building closer relationships.
It can be said that these two seemingly simple functions are lightweight customer communication "plug-ins" for small cross-border merchants. They can win more customers' trust and orders without spending a penny.
Conclusion
In an era where content is king, communication skills have become one of the core competitiveness of brands. This round of Instagram updates sends a strong signal that the platform is building an ecosystem of "smart private domain tools" to help brands operate global customers more efficiently.
If you haven't enabled these features yet, now is the best time to do so.
