At the fifth "TikTok World" conference, TikTok brought a major update: it released a series of new AI-driven advertising features and creator collaboration tools. Whether you are a brand owner, e-commerce seller or advertising agency, this update deserves your close attention.
This article will take you through TikTok's latest advertising tools and provide practical advice to help you gain an advantage in the fierce competition for content and traffic.
What are the main updates of TikTok this time?
1. Market Scope
2. Brand Consideration Ads
3. TikTok One platform upgrade (creator cooperation tool)
4. Search Center (new entrance for search ads)
5. Symphony & Smart+ (AI generation + intelligent delivery)
Each tool has AI-enabled + data-driven features, which are analyzed one by one below.
1. What is Market Scope?
Market Scope is a new audience analysis tool launched by TikTok. It divides users into three categories : "Awareness", "Consideration" and "Conversion" by tracking their behavioral signals in the purchase cycle.
Core features:
Leverage 12+ data signals to identify high-intent users in the "consideration phase".
The conversion probability of these users is 14-16 times that of users in the "awareness stage".
Supports detailed analysis based on dimensions such as age, region, and interests.
Application suggestions:
Focus on people in the "Consideration" stage, whose conversion rate is 14-16 times that of the "Awareness" stage.
Cooperate with the brand's official website or landing page to set clear call to action (CTA) and improve ROI.
2. What are Brand Consideration Ads?
Based on Market Scope's audience insights, TikTok launched the "Brand Consideration" advertising objective, which focuses on mid-funnel marketing and specifically targets users who already have exploration behavior and interaction traces.
Feature highlights:
Relying on Market Scope data, it is designed to activate users who have intention but have not converted.
Targeted at people who are "exploring, researching, and hesitating"
Application suggestions:
Applicable to the early stages of new product launches and holiday promotions
You can combine live broadcast previews, product reviews, user feedback and other content to create a combination of "planting grass + follow-up"
For users who have watched brand videos or interacted with them, we will push coupons, limited-time events, trial invitations and other content in a targeted manner.
Use dynamic creativity to show the real application scenarios of the product in users' lives.
3. TikTok One Advanced: Smarter Creator Collaboration
TikTok One, the official platform for brands to collaborate with creators, now has two new modules:
TikTok One Insight Spotlight
Provides real-time popularity trends of keywords and tags, along with crowd portrait data.
Help you quickly determine: What topics are hot? What types of content are more likely to go viral?
TikTok One Content Suite
Collect all UGC videos that mention the brand with one click for secondary dissemination or adaptation into advertisements.
Practical strategies:
Quickly identify high-quality creators who match your brand's tone.
Convert popular UGC into native ads with "extreme credibility".
4. New upgrade of search ads: Search Center debuts
TikTok search volume has increased by 40% year-on-year, and the platform is becoming a new generation of search engine for young people. The launch of Search Center means that brands can grab keyword advertising space just like on Google.
Feature highlights:
AI-generated keyword suggestions.
An interface that combines creativity and data analysis.
Supports customized search trend tracking.
Application suggestions:
Combine user search keywords with brand selling points to create "answer-style" advertising videos;
Monitor hot word trends and plan the creation of high-frequency word content in advance.
Use short videos to capture keyword traffic and achieve the closed conversion loop of "search → watch → buy".
5. AI-driven e-commerce advertising: Symphony + Smart+
Symphony is TikTok's AI video generation platform, while Smart+ is a fully automatic AI advertising solution. The integration of the two means: from creativity to delivery, it can be done with one click.
Feature highlights:
Symphony: AI-generated video advertising content
Smart+: A fully automated advertising solution that now supports more detailed targeting and control
Application suggestions:
For small and medium-sized brands/short-term campaigns, you can use Smart+ to quickly run data to verify the effectiveness of the material.
Advanced players can use Symphony to create personalized AI videos to improve conversion rates
Recommended usage: Small and medium-sized businesses can use Smart+ to automatically generate and distribute content with one click, saving creation and operating costs.
Recommended Action List (Practice Now)
1. Sign up and log in to TikTok Ads Manager to start Market Scope analysis
2. Create a Brand Consideration Ads test ad group
3. Open TikTok One Insight to view industry keyword trends
4. Select UGC videos from Content Suite and convert them directly into ads
5. Use Search Center to select brand core search terms
6. Try generating your first AI video ad with Symphony
Conclusion
This major upgrade of TikTok's advertising products marks its evolution from a social entertainment platform to a marketing platform with complete data insights + precise delivery capabilities + AI content creation.
For advertisers, future TikTok marketing will not only be about "playing with memes" or chasing trends, but a growth engine driven by data and AI. Brands that know how to use these new tools will seize the initiative in the new round of content marketing wars.
Are you ready to try out the new AI marketing features on TikTok?
