YouTube Launches live-streaming "side-by-side Ads" feature: How can creators enable and monetize it?

Recently, YouTube officially launched a new live broadcast advertising format - Side-by-Side (side-by-side playback) mid-roll ads. This move not only creates a larger display space for platform advertisers, but also brings new monetization opportunities for content creators. So, how does this feature work? How can creators enable it and benefit from it? This article will give you a comprehensive analysis!

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What are Side-by-Side ads?

YouTube's Side-by-Side ads are a new way to display ads in a non-full-screen format during live broadcasts. Specifically:

  • When the ad starts, the live feed will zoom out and move to the side of the player;

  • The advertising video plays on the other side;

  • During the ad, the live audio will be muted to allow the sound of the ad to play;

  • After the ad ends or is skipped, the live screen returns to its original state and the audio is restored synchronously.

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