TikTok has once again launched TikTok for Artists, a data insight and promotion platform designed specifically for musicians, which aims to help global musicians break through platform barriers and achieve more accurate and effective music marketing. This article will give you a comprehensive understanding of the functions of this new platform, how to use it, who it is suitable for, and why it may be the key to your next hit work.
What is TikTok for Artists?
TikTok for Artists is a new music data platform officially launched by TikTok. It provides musicians and their teams with song dissemination data analysis, audience portrait insights, content optimization suggestions, and can directly direct fans to mainstream music platforms such as Spotify and Apple Music through new tools.
What key data can you obtain?
Views, usage, and secondary creations of the single on TikTok
User gender, age, and language distribution
Performance trends for each video content
How fans interact: Changes in likes, comments, and shares
These data are updated daily and are suitable for tracking song promotion performance, fine-tuning content strategy or planning release rhythm.
TikTok for Artists Core Function Operation Guide
1. Create an artist account & access the backend
Visit https://artists.tiktok.com/
Log in with your TikTok account (must have published music content or passed verification)
Connect with your distribution platform (e.g. Spotify for Artists, Apple Music for Artists)
2. Check the performance of popular songs
In the Music Performance module, you can:
Tracking which TikTok video triggered the song to go viral
View creator interactions and content trends related to the song
Identify which geographic areas are more likely to resonate
3. Use "Pre-Release" for pre-promotion
Before the official release, you can create a "Pre-save Event" where fans can save your upcoming new song to their Spotify/Apple Music playlist with one click.
Gameplay suggestions:
Post pre-launch challenges or clips to encourage users to save songs in advance
Collaborate with creators to create content templates and form a UGC diffusion matrix
4. Fan portrait insights help create accurate content
The system analyzes your audience's preferences, such as the type of music they interact with, the language they use, the times they are active, etc. - perfect for script planning, interaction time selection, or developing joint marketing strategies.
How to use TikTok for Artists to launch an album promotion campaign?
Let's take a look at a real case
Case: Jemeba's "Mariposas" album launch process
Create a pre-event page
and create album information on the TikTok for Artists platform, including cover, release time, track list, etc.Add Pre-save Button
Fans can add songs to Apple Music / Spotify in advance using the "Pre-save" or "Pre-add" buttons.Content seeds are released
to publish warm-up videos (such as album cover display, first listen to the main song) to attract creators to create secondary works and follow the filming.Data monitoring and tuning
Use the data panel provided by TikTok for Artists to monitor the number of views, interaction rate, and fan feedback in real time.Official launch and simultaneous promotion
On the day of the official album launch , a short video will be released on all platforms and listening will be guided on music platforms to increase the popularity on the first day.
3 tips for creators to increase exposure
Take advantage of the "sound trend" to enter the market quickly
Observe which music clips are surging in "use" and take advantage of this opportunity to join the challenge or create a second version.
TikTok for Artists provides relevant trending data.
Launch a pre-launch challenge 7 days before the release date
Guide users to use your upcoming songs by participating in co-shooting, cover singing, plot creation, etc.
Combined with the "Follow-Pre-Save" dual conversion mechanism
Remind viewers to click pre-save during the video and click your homepage follow button at the same time.
Who is suitable to use TikTok for Artists?
Independent musicians/Bedroom Producers
Record company marketing teams
Agents /Artists team content planners
Creators who want to increase the influence of TikTok music
Whether you are a starting creator or an artist with millions of fans, this set of tools can provide you with intuitive and practical data support to avoid "blindly investing in content" and "accidentally stepping into traffic pits."
Why is this platform worth paying attention to?
TikTok = Music Popularity Generator
In 2024, 84% of songs on the Billboard 200 were first popular on TikTok
Among American users, 74% said they discovered and shared new music through TikTok
TikTok has evolved from a "short video platform" to a "starting point for explosive music". Many record companies even rename songs based on TikTok hot words to adapt to the platform's algorithms.
It is no longer "making songs means advertising", but "making songs means planting seeds"
The launch of TikTok for Artists means that you will have a stronger ability to "plant grass" and through refined operations, data support and warm-up activities, the song will have the potential to ferment on its own.
Countries/regions currently open (updated as of June 2025)
Currently, the country where the app is available online includes: the United States, Canada, the United Kingdom, Japan, Australia, South Korea, Indonesia, France, Germany, Brazil, Argentina, Mexico, Italy, Spain, the Netherlands, Sweden, Denmark, Egypt, the United Arab Emirates, Saudi Arabia and more than 30 other countries. TikTok said it will cover more markets in the coming months.
Conclusion
The launch of TikTok for Artists marks the evolution of the platform from an "entertainment tool" to a "professional music marketing platform ." If you want to stand out in the music field, this is no longer a battlefield that can be ignored.
Have you already started using TikTok for Artists?
