Recently, Instagram officially announced a series of updates to its private messaging (DM) function, which not only improves the user experience, but also accurately responds to the "paradigm shift" in current user usage habits. According to Adam Mosseri, head of Instagram, "the vast majority of photos and videos shared by users on Instagram are through private messages, not dynamic or limited-time dynamics." This means that DM is becoming the core interactive scene of Instagram!
In response to this trend, Instagram has launched three very practical new features. Let's break them down one by one and teach you how to use them to seize the social opportunity!
What are these three practical new features launched by Instagram?
1. Voice Message Transcription
After receiving a voice message, you can view the text version with one click, which is suitable for use when it is inconvenient to play the voice message.
2. Longer Voice Messages can be recorded for up to 5 minutes
Compared to the previous limit of only one minute, users can now speak freely and record more complete and richer voice content.
3. New "Follow All in Group Chats" button added to group chats
A new "Follow All" button has been added to group chats, which allows users to quickly follow all participants and simplify the process of establishing social links.
Function 1: Automatically convert voice messages to text (Voice Transcription)
Functional Introduction:
When receiving a voice message, Instagram now supports viewing the text transcription with one click. You can read the content directly without playing the voice, which is very suitable for use in environments where it is inconvenient to listen to the audio (such as subways, meetings, etc.).
Directions:
1. When you receive a voice message, you will see a new "View Transcription" button below the message.
2. Click the button to display the text version of the voice content in real time.
3. You can check before, during and after playing the voice, which is very flexible.
Practical scenarios:
The audio cannot be played externally in the work scene
The other party's accent is difficult to understand, and the text is clearer
Quickly copy voice content for subsequent recording or processing
Function 2: Voice messages can be up to 5 minutes long!
Functional Introduction:
Previously, Instagram voice messages could only be recorded for a maximum of 1 minute , but now this limit has been greatly relaxed to a maximum of 5 minutes. Yes, you can talk as much as you want without having to send it in segments!
Easter egg reminder: The classic song "Never Gonna Give You Up" by "Rickroll" is 3 minutes and 33 seconds long, which means you can record a complete "accompaniment version" of it on Instagram!
Directions:
Just like recording voice in the past, long press the microphone button to start recording, and release it to send it. The system will automatically allow up to 5 minutes of recording time.
Practical scenarios:
Long voice descriptions or emotional expressions
Share meeting minutes, voice memos
Record a parody or a short podcast
Function 3: Added a "One-click follow all members" button in group chat
Functional Introduction:
Met new friends in a group chat? Instagram's new " Follow All" button allows you to follow everyone in the group chat with one click, without having to click on each one one by one, doubling your social efficiency!
Directions:
1. Open the group chat page and click Participant List.
2. A "Follow All" button will appear in the upper right corner of the page.
3. Click to follow all group member accounts at once.
Practical scenarios:
After community activities and online course group chats, quickly follow each other to stay in touch
Temporarily form topic groups and interest groups, and establish social networks with one click
Content creators form groups to interact and quickly expand their circle
What are the different impacts of new features?
These new features are not just an upgrade of the chat method, they actually affect user behavior and platform ecology:
For ordinary users:
The private messaging function has become smarter and more adaptable to complex social scenarios;
You no longer have to worry about the other party not being able to hear you when sending voice messages, and communication is freer;
It's easier to build real social links in group chats.
To content creators:
You can use long voice content to conduct "audio-style seeding" or interaction;
Speech-to-text conversion assists editing and secondary creation, improving efficiency;
The group chat attention tool makes it easy to accumulate fans and convert them into private domains.
For brand/corporate accounts:
Customer service supports voice answering, and users can choose to view text;
The group chat + follow function is suitable for event operation and community management;
Long voice supports new product announcements, voice-over advertisements, etc.
How can you ensure that you can use these features?
These features are gradually being released to users around the world, so make sure your Instagram app is updated to the latest version!
Go to the App Store / Google Play and search for Instagram.
Click "Update";
Or turn on automatic updates in settings to experience new features as soon as possible!
Usage suggestions and tips:
If you are a content creator, brand owner, or KOL, you may want to pay attention to these new DM features:
Speech-to-text can be used to improve the efficiency of private domain operations;
Long voice messages can carry more complete product introductions or voice broadcasts;
One-click following makes it easy to quickly expand your fan network in group chats.
Conclusion
Although these three new features seem to be "minor optimizations", they actually represent that Instagram is accelerating the development of DM into the core interaction scenario of the platform.
From "Content sharing" to "voice socializing"
From "Circle of Friends" to "Expansion of Relationships within the Circle
From "one-to-one communication" to "group collaboration"
In the future, Instagram is likely to continue to launch more intelligent and convenient upgrades around the DM function.
Have you already learned to use the speech-to-text function of Instagram?
