YouTube recently released a series of new feature updates with a clear goal - to strengthen the interaction between creators and viewers, especially in the increasingly popular field of Shorts. The most noteworthy updates include: the launch of Shorts Quiz Sticker, the expansion of the voice reply function to the Android platform, and the full opening of Shorts visual guidance tools.
These features not only provide content creators with more interactive means, but may also become new tools for brand marketing and fan operations. This article will analyze in detail the usage, application scenarios, interactive suggestions, and recommended interactive question templates of these features to help you maximize the value of your content.
What new features are there in this update?
1. Shorts Quiz Sticker
2. Voice reply function extended to Android
3. The Shorts visual guidance tool is now open to all
Function 1: Shorts Quiz Sticker
Function introduction
YouTube Shorts has added a new interactive tool called Quiz Sticker. Creators can use a clickable sticker to set custom questions and multiple choices, allowing viewers to participate in answering questions while watching short videos, thereby increasing participation and viewing time.
Official statement:
"Creators can use quiz stickers to assess whether viewers understand a concept, which can also inspire the creation of more follow-up content."
How to use it?
Test fans' understanding of the previous episode
Add interactive Q&A when creating knowledge-based content
Add a layer of light interactive logic to brand promotion (for example: which color is new?)
Make a relaxing game to increase the fun
Data feedback?
Total number of questions
You can use the percentage of each option selected to optimize the next content or do fan portrait analysis.
How do I add quiz stickers?
Currently only available during the Shorts creation process, the operation is as follows:
1. Open the YouTube app and click "+" in the lower right corner to publish Shorts.
2. After adding the video, enter the editing interface and click the sticker icon.
3. Select the Quiz sticker.
4. Enter the question and possible answers (up to 4 options), and set the correct answer.
5. Drag the sticker to avoid blocking the main screen.
6. Release it and wait for the audience to challenge it!
Function 2: Voice reply extended to Android
Function introduction
YouTube has now expanded the voice reply feature to some Android creators, following testing on iOS at the end of 2023. The feature allows you to reply to comments directly in the form of a "voice message".
Supporters believe that this makes the interaction more sincere and is especially suitable for scenarios such as Vlog hosts, educational accounts, and brand creators who want to establish a personal sense of connection.
How to use voice reply?
Currently only open to test group users (but the scope of opening is gradually expanding):
1. Open the YouTube app.
2. Find the comment you want to reply to.
3. Click the Reply button.
4. If you see the little sound wave icon, you are in the testing group.
5. Long press to record, and publish it after recording.
Friendly reminder: All users can listen to the voice commentary, even if you do not have permission to record.
Combination use: quiz + voice to create highly interactive content
Imagine a combination of gameplay like this:
1. A quiz sticker is set at the end of the video to test whether the audience "understood the key points";
2. Select messages in the comment area and reply with voice to give praise, explanations, or even hints for the next question;
3. Long-term use can cultivate the audience's participation habits and "expectation for answering questions."
This operation can not only increase the completion rate and interaction rate, but also truly establish a "community atmosphere" for your channel.
Additional update: Shorts video interface visual aids are now available
In addition, YouTube has opened Shorts' "UI Button Mapping Assistant" to all creators. This feature can display the default positions of like, comment, share and other buttons on the video screen to help you avoid key content being blocked.
Usage suggestions: Refer to the prompt area when making, and arrange the subtitles, stickers, and character positions reasonably so that the information is not blocked by the buttons, thus improving the overall viewing experience!
Recommend the Shorts quiz sticker interactive question template (suitable for all types of creators)
To help you get started quickly, we have compiled some interactive question templates suitable for different content directions for you to use directly or adapt:
Knowledge Popularization Category:
"Do you know how long it takes for sunlight to reach the earth?"
"Which of the following countries does not have four seasons?"
"Do you still remember the little-known facts we mentioned last time?"
Film and TV Entertainment:
"Guess which movie this line is from?"
"What is his final outcome?"
"If you were asked to choose a character to travel through time, who would you choose?"
Beauty and fashion:
"Which color do you think is more suitable for summer?"
"Which of these two makeup looks is more everyday?"
"Guess which brand's lipstick shade is the most popular?"
Funny daily life:
"If you were my boss, how would you respond to this message?"
"Guess if I succeeded at the end of the video?"
"Which answer do you think my friend will choose?"
Brand/product introduction:
"Who do you think this new feature will be best suited for?"
"If you were asked to design it, which function would you add?"
"Guess which one is new?"
Don't underestimate the role of these lightweight interactions — they can help you gain insight into user interests, increase video completion rates, and even guide users to actively comment and forward.
How to create continuously popular content around new features?
Hotspot operation direction:
Release a how-to video on "How to use quiz stickers";
Set up interesting question-and-answer stickers based on hot events;
Release the behind-the-scenes footage of "voice reply to fans" to enhance interaction;
Create a graphic tutorial on "Shorts Creation and Layout Tips" to attract other creators to your channel or website.
Title suggestions (applicable to pictures/videos):
"Did you get it right? Try my YouTube Shorts quiz!"
"I've finally been waiting for this! Experience the YouTube voice comment reply feature"
"Don't let the content be blocked anymore! Shorts visual layout is the safest like this"
"4 tips to increase fan engagement with Shorts Quiz stickers!"
Conclusion
Although this wave of YouTube updates is small, it is extremely practical. The quiz stickers bring a structured way of interaction, and the voice replies add warmth to the "comment area", which together hits the audience's "participation + emotion" dual channels.
Have you tried out the new features of this update of YouTube Shorts? How effective is it?
