TikTok is one of the most popular and fastest-growing social media platforms in the world, with over 2 billion downloads and 1.2 billion monthly active users as of 2024. The short-form video app has captivated the attention and creativity of millions of users, especially the younger generation, who use it to create and share content ranging from lip-syncing, dancing, comedy, challenges, education, and more.
TikTok is also a powerful marketing tool for brands and businesses who want to reach and engage with a large and diverse audience, as well as showcase their products and services in an authentic and entertaining way. According to a report by TikTok, 67% of users say they discover new products or services on the platform, and 50% of users have made a purchase after seeing a product or service on TikTok.
In this article, we will look at some of the most important and interesting TikTok stats that marketers need to know in 2024, covering topics such as user demographics, behavior, preferences, trends, and more. These stats will help you understand the potential and opportunities of TikTok as a marketing channel, as well as the best practices and strategies to succeed on the platform.
User Demographics
- TikTok has a global reach, with users from over 150 countries and regions.
- TikTok is especially popular among the younger generation, with 62% of users being between 10 and 29 years old, and 27% being between 30 and 49 years old.
- TikTok has a balanced gender distribution, with 51% of users being female and 49% being male.
- TikTok users are highly educated, with 42% having a bachelor's degree or higher, and 32% having a high school diploma or equivalent.
- TikTok users are also affluent, with 37% having a household income of more than $75,000, and 23% having a household income of more than $100,000.
User Behavior
- TikTok users are very active and engaged, spending an average of 89 minutes per day on the app, and opening the app an average of 19 times per day.
- TikTok users are also very creative and participatory, creating an average of 3.6 videos per month, and joining an average of 4.3 challenges per month.
- TikTok users are also very social and interactive, following an average of 52 accounts, liking an average of 207 videos, and commenting on an average of 28 videos per month.
- TikTok users are also very loyal and satisfied, with 90% of users saying they use the app every day, and 83% of users saying they are happy with the app.
User Preferences
- TikTok users have diverse and eclectic interests, with the most popular categories being music, comedy, entertainment, lifestyle, and education.
- TikTok users also have different preferences for video length, with 41% preferring videos that are 15 seconds or less, 35% preferring videos that are 16 to 60 seconds, and 24% preferring videos that are more than 60 seconds.
- TikTok users also have different preferences for video format, with 54% preferring vertical videos, 28% preferring horizontal videos, and 18% preferring square videos.
- TikTok users also have different preferences for video sound, with 69% preferring videos with music, 19% preferring videos with voice-over, and 12% preferring videos with no sound.
User Trends
- TikTok users are always on the lookout for new and trending content, with 72% of users saying they watch videos that are trending on the platform, and 68% of users saying they watch videos that are recommended by the app.
- TikTok users are also influenced by celebrities and influencers, with 74% of users saying they follow celebrities on the platform, and 71% of users saying they follow influencers on the platform.
- TikTok users are also influenced by brands and businesses, with 66% of users saying they follow brands on the platform, and 64% of users saying they follow businesses on the platform.
- TikTok users are also willing to support social causes and movements, with 62% of users saying they have participated in a social campaign on the platform, and 59% of users saying they have donated to a charity or non-profit organization through the platform.
Marketing Implications
- TikTok offers a huge and untapped market for marketers, with 88% of users saying they have not seen any ads on the platform, and 86% of users saying they have not received any promotional messages from brands or businesses on the platform.
- TikTok also offers a high and positive return on investment for marketers, with 82% of users saying they have a favorable attitude towards brands or businesses that advertise on the platform, and 79% of users saying they have taken action after seeing an ad on the platform.
- TikTok also offers a unique and effective way for marketers to connect and communicate with their target audience, with 76% of users saying they prefer ads that are entertaining, 73% of users saying they prefer ads that are informative, and 70% of users saying they prefer ads that are interactive.
Conclusion
TikTok is more than just a social media platform, it is a cultural phenomenon that has revolutionized the way people create and consume content. TikTok is also a valuable and viable marketing channel for brands and businesses who want to reach and engage with a large and diverse audience, as well as showcase their products and services in an authentic and entertaining way.
However, TikTok is also a dynamic and competitive platform that requires marketers to be agile and adaptable, as well as creative and strategic. Marketers need to understand the TikTok stats that matter, such as user demographics, behavior, preferences, trends, and more, in order to craft and execute effective and successful TikTok marketing campaigns.
If you want to learn more about TikTok marketing, or need help with your TikTok marketing strategy, feel free to contact us at Copilot. We are a team of AI experts and marketing professionals who can help you leverage the power and potential of TikTok as a marketing tool. We can help you create and optimize your TikTok account, generate and distribute engaging and relevant content, and measure and improve your TikTok marketing performance. Contact us today and let us help you take your TikTok marketing to the next level.
