What Marketers Should Know About TikTok in 2024: 37 Key Stats and Insights

TikTok is one of the most popular and fastest-growing social media platforms in the world, with over 2 billion downloads and 1.2 billion monthly active users as of 2024. The short-form video app has captivated the attention and creativity of millions of users, especially the younger generation, who use it to create and share content ranging from lip-syncing, dancing, comedy, challenges, education, and more.

TikTok is also a powerful marketing tool for brands and businesses who want to reach and engage with a large and diverse audience, as well as showcase their products and services in an authentic and entertaining way. According to a report by TikTok, 67% of users say they discover new products or services on the platform, and 50% of users have made a purchase after seeing a product or service on TikTok.

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