Today, TikTok Shop released the closing report of its Black Friday promotion, stating that it has set a new record for annual promotions.
According to the report, during the period from October 27th to November 27th, the overall payment GMV in the U.S. market increased by 215%, and the GMV on Black Friday reached 4 times the usual. The payment SKU order volume in the store increased by 1212%, and the PV of goods in the live broadcast domain increased by 190%, while the PV of goods in the short video domain increased by 160%.
In the UK market, the overall payment GMV increased by 191%, and the GMV on Black Friday reached 368%. The store's GMV increased by 237%, the order payment SKU order volume increased by 157%, and the PV of goods increased by 141%.
The official hashtag #TikTokShopBlackFriday had a total of 2 billion views, generating nearly 210,000 short video contents.
It is understood that during this Black Friday outbreak, various explosive products continued to emerge on TikTok Shop's English and American sites, achieving increasing sales and frequent good news across industries.
In the fashion and accessories industry, the GMV of the "women's plaid coat" increased by 416%, and the exposure and browsing volume increased by 385%. The "tight jumpsuit" achieved a daily order volume exceeding ten thousand, and the exposure and browsing volume reached 110 million. The GMV of the "Y2K fashion knitted hat" increased by 535%, and the exposure and browsing volume increased by 570%. The "fashion yoga jacket" had a daily order volume of over 6000 during the Black Friday promotion, ranking in the Top 15 in the entire industry.
In the home and outdoor industry, the GMV of the "electric cleaning brush" increased by 300%, and the exposure and browsing volume increased by 200%. The GMV of the "small household stepper" increased by 34.2%, and the exposure and browsing volume increased by 43.8%. The GMV of the "rose flower gift box" increased by 207.8%, ranking in the Top 10 in the home industry during Black Friday.
In the 3C hardware industry, the "handheld game console" platform ranked in the Top 10 in the entire industry and Top 3 in digital hardware during Black Friday. The "humidifier" achieved a daily sales volume exceeding a thousand, ranking second in the home appliance category. The "car video surveillance" ranked third in the automotive category, with a short video playback volume exceeding 2 million. The "mini projection light" ranked first in cumulative sales volume in the UK industry during Black Friday, with a short video playback volume exceeding 30 million.
In the fast-moving consumer goods (FMCG) and lifestyle industry, the GMV of the "styling tool set" increased by 100%, and the exposure to live broadcast goods increased by 123.31%. The "magnetic magic cube" ranked in the Top 5 in FMCG sales, and the "simulated makeup set" also ranked in the Top 5 in FMCG sales.
