TikTok shares gaming and app promotional guides for end-of-year period

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TikTok has published two new guides covering the end-of-the-year period between Christmas and New Year, which is often referred to as Q5. The playbooks offer tips on how to maximize gaming and app promotions.

TikTok said consumers are highly active and seeking entertainment during this period, which could be a big opportunity for gaming and app companies.

As per TikTok: “Seventy percent of consumers plan to shop during the week immediately after December 25 to take advantage of sales and redeem gift cards. On TikTok, 75% of users spend the same amount of time or more shopping during Q5, while 63% shop specifically for themselves.”

For gaming brands, TikTok’s four-page guide highlights a lower cost per ad during the Q5 period due to lower competition.

The guide also includes tips on how to set up specific campaign types, as well as overall notes on how gaming brands can maximize their opportunities.

TikTok’s Q5 app marketing guide includes similar notes, as well as info on tracking setup and best practices for different promotion types.

Combined, the two handbooks provide technical, helpful guidance for companies seeking to maximize their end-of-year promotions, with practical tips on campaign implementation and tracking.