Some users have reported seeing this pop-up in the app, while Instagram has also updated its support page to include a note about the change.
Meta began rolling out encryption for Instagram messages in August 2022, as part of its expanded messaging integration and security push, which would eventually have seen all of Meta’s messaging platforms (WhatsApp, Messenger, Instagram) merged into a single back-end.
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Some users have reported seeing this pop-up in the app, while Instagram has also updated its support page to include a note about the change.
Meta began rolling out encryption for Instagram messages in August 2022, as part of its expanded messaging integration and security push, which would eventually have seen all of Meta’s messaging platforms (WhatsApp, Messenger, Instagram) merged into a single back-end.
That would necessarily require that Messenger and Instagram DMs are also aligned with WhatsApp’s advanced protective measures, including full encryption. And while some law enforcement and regulatory groups had long sought to stop Meta from rolling out expanded encryption, due to concerns that it would help to hide criminal activity, up until this year, Meta had been pushing ahead with the plan anyway, which would eventually make E2E encryption the standard across all of its messaging tools.
But now, seemingly, Meta has changed its mind, and it’s no longer focused on integrating its messaging platforms.
Why?
Meta hasn’t provided any explanation of the shift, but some have speculated that Meta had only been seeking to merge its various messaging tools into a singular back-end as a hedge against an ongoing FTC complaint, in which the regulator had sought to force Meta to divest both Instagram and WhatsApp due to anti-competitive concerns.
Back in 2020, the FTC launched legal action against Meta, which alleged that the company had illegally maintained its social networking monopoly “through a years-long course of anticompetitive conduct.” The lawsuit specifically focused on Facebook’s acquisitions of Instagram and WhatsApp, and claimed that Meta had acquired both to “neutralize competition,” in violation of antitrust law, and as a result, the FTC called for the divestment of the two apps in response.
In anticipation of the FTC’s action, in 2019, Meta began working to merge its messaging platforms into a single system, which would have eventually made it impossible for Meta to divest Instagram and WhatsApp, because it would all be part of a singular business structure.
Meta finally won its case against the FTC last November (the FTC is appealing the decision), and since then, Meta has seemingly been less interested in this messaging merger plan.
For example, Meta added Threads DMs in July last year, as the FTC case was seemingly going in its favor. The addition of another messaging platform would obviously complicate the DM merger plan, but Meta decided to move ahead with it anyway.
It seems pretty clear that Meta’s no longer looking to bring its messaging tools into a singular system, and the removal of encryption on IG is another indicator that the merger plan is over.
Which some regulators and law enforcement groups will be pleased with, though privacy advocates have criticized the change in direction. Tech journalist Casey Newton, for example, has labeled the decision “a terrible step back for privacy.”
Messaging encryption is a divisive issue, because while it does offer privacy protection, it also protects illegal activity in the same way. As such, perspectives will be divided on the change, but it’s another shift in Meta’s strategy, which is interesting to note, particularly in regards to how it may also look to use people’s personal data for AI training.
