X (formerly Twitter) has introduced a new feature called the "Handles Marketplace", allowing Premium users to acquire dormant usernames. If you've ever wanted a unique @handle on X, this new marketplace might be your chance. In this guide, we'll explain how to use X's "Handles Marketplace" to secure your ideal username and boost your personal brand or digital marketing efforts on the platform.
What is X's "Handles Marketplace"?
X's "Handles Marketplace" is a new feature available to X Premium+ and Premium Business users. This marketplace allows users to purchase, trade, or acquire dormant usernames that are no longer in use.
Priority Handles: These are more common usernames available for free, but only Premium+ or Premium Business users can access them.
Rare Handles: These are more sought-after usernames and are distributed through Rare Handle Drops, where users can register for a chance to acquire them.
Though the marketplace is not yet fully live, users can already sign up for the waitlist and stay updated for the official launch.
How Does X's "Handles Marketplace" Work?
To obtain your desired username on X, it's important to understand the two types of handles and how to acquire them:
Priority Handles
How to Get: Priority handles are generally available for free, provided the username is still unclaimed and you are a Premium+ or Premium Business user.
Who Should Use: If you're looking for a regular username and don't want to spend much, Priority Handles are a great option.
Rare Handles
How to Get: Rare handles are highly in demand and can only be acquired through Rare Handle Drops.
How to Participate: Premium+ and Premium Business users can register their interest in rare handles. X will choose winners based on platform activity and other factors.
Cost: Although there are no direct bids, rare handles are likely to be priced based on demand, with some potentially reaching high amounts.
How to Participate in Rare Handle Drops?
Auction Style Process
In Rare Handle Drops, users won't bid directly for the handles. Instead, they register for the usernames they want, and X will select winners based on various criteria such as platform activity and engagement.
Pricing Expectations
While there's no official bidding system, X may set prices based on the demand for a specific username. Some rare usernames could be quite expensive, given their high demand.
Eligibility for the "Handles Marketplace"
To access X's "Handles Marketplace," you must meet the following requirements:
Be a Premium+ or Premium Business Subscriber: Regular users cannot access this marketplace. You must be subscribed to one of X's higher-tier paid plans.
Platform Activity: For rare handle requests, X may also evaluate your platform activity to ensure you're eligible.
Limitations of Acquiring a Username
It's important to note that the usernames acquired through X's marketplace aren't permanently owned. If you cancel your Premium+ or Premium Business subscription, you'll lose the username and revert to your original handle. So, the usernames are more like a rental agreement rather than a permanent purchase.
Why Did X Launch the "Handles Marketplace"?
X's introduction of the "Handles Marketplace" comes as a strategy to:
Generate Additional Revenue: With ad revenues declining and user engagement dropping, X needs new sources of income. Selling dormant usernames provides a fresh revenue stream.
Encourage Premium Subscriptions: By offering exclusive access to the marketplace, X can incentivize users to subscribe to its higher-tier plans, maintaining a steady stream of revenue.
How Can the "Handles Marketplace" Benefit Digital Marketing?
For marketers and brand owners, securing the right @handle is crucial for building a strong presence on X. Here's how the "Handles Marketplace" can aid your digital marketing strategy:
Boost Brand Identity
Having a relevant and memorable username makes your brand stand out on X, helping you attract the right audience and increase your visibility.
Increase User Engagement
A unique, catchy @handle makes it easier for users to find you, leading to more follows, interactions, and overall engagement.
Final Thoughts
X's "Handles Marketplace" offers Premium users a unique opportunity to acquire the usernames they desire, enhancing their personal or business brand on the platform. While this marketplace is still being developed, whether you're looking for a free Priority Handle or a rare, coveted username, the marketplace provides multiple ways to enhance your presence on X.
