Meta is expanding its AI-powered translation tools for Reels, adding Hindi and Portuguese support to help creators reach global audiences across Instagram and Facebook. With automatic dubbing, realistic lip-sync, and text translation, this update breaks language barriers for content creators in India, Brazil, and beyond. Learn how to enable Meta AI translation for Reels and make your videos accessible worldwide.
What's New in Meta's AI Translation Update
The new Reels translation update adds multiple layers of functionality:
AI-powered voice dubbing for Hindi and Portuguese
Enhanced lip-syncing for realistic mouth movement alignment
Multi-speaker translations, already available on Facebook Reels and coming soon to Instagram
Text and caption sticker translations, ideal for viewers watching without sound
Meta says it's also developing an AI model that can preserve the creator's original tone and emotion when dubbing in another language — an improvement that could make translated content feel almost human.
Instagram head Adam Mosseri explained that the goal is to "help creators reach across cultural and linguistic barriers" and build larger communities without the friction of language differences.
How to Turn On AI Voice Translation for Reels
If you're a creator looking to try this feature, here's how to activate Meta's AI-powered translation on Reels:
Open Instagram or Facebook and begin uploading your video to Reels.
Before posting, tap "Translate your voice with Meta AI."
Choose the target language(s) you want your content translated into.
Preview the automatically dubbed version — Meta's AI will also adjust your lip movements to match the new language.
Once you're happy with the translation, hit Publish.
Tip: Try enabling multiple translations (for example, English → Hindi + Portuguese) to maximize your Reels' global visibility.
How to Translate Captions or Text on Reels
In addition to voice translation, Meta is rolling out a tool for caption and text sticker translation.
When available, viewers will be able to:
Tap the "Translate text on Reels" button.
Instantly view translated captions or on-screen text in their preferred language.
This is especially helpful for viewers who watch Reels on mute or in public spaces. It also ensures accessibility for people who rely on text-based cues rather than sound.
Upcoming Features: Natural Voice and Realistic Lip-Sync
Meta is already testing an AI voice-dubbing system that keeps the creator's original tone, inflection, and pacing intact. Unlike traditional dubbing that replaces voices completely, this version aims to replicate your speaking style — just in a different language.
Combined with improved lip-sync accuracy, these tools could soon make translated Reels indistinguishable from native-language videos.
This technology is expected to arrive on Instagram Reels later this year, following its successful pilot on Facebook Reels.
Why This Matters for Global Creators
For creators in India, Brazil, and South Korea — some of Meta's fastest-growing Reels markets — this update is a game changer. It enables:
Cross-border audience growth, without re-recording or subtitling content
Higher engagement rates, since localized videos resonate better with native viewers
More monetization potential, as global audiences mean more impressions and ad reach
With Reels now dominating Instagram's feed experience and being prioritized on mobile and iPad, this multilingual expansion shows Meta's intent to turn Reels into a truly global short-video platform.
Meta vs YouTube: Who's Winning the AI Translation Race?
Meta isn't alone in pushing multilingual video tools. YouTube recently launched improved auto-dubbing with 20 supported languages, offering creators a similar global reach.
However, Meta's advantage lies in integration and automation — you don't need to leave the app or use third-party editors to translate, dub, or sync your Reels. Everything happens seamlessly within the Reels creation flow.
Final Thoughts
By adding Hindi and Portuguese to its AI translation suite, Meta is bridging the language divide for millions of creators and viewers. Whether you're an influencer in Mumbai, a musician in São Paulo, or a lifestyle vlogger in Los Angeles, these tools can help your Reels speak to the world — literally.
If you want to grow your reach, improve accessibility, and future-proof your content for global audiences, it's time to explore Meta's AI translation tools for Reels.
