Recently, Google announced the launch of a new program, AI Futures Fund , which is designed to support startups that use AI tools such as Google DeepMind to build products. This is not only another "increase" in the AI track by the technology giant, but also opens the door for countless entrepreneurs to access cutting-edge AI technology and financial support.
What is the AI Futures Fund?
AI Futures Fund is a new investment and support program initiated by Google, focusing on AI startups from seed round to mature stage. Unlike the traditional incubator model, this fund does not set an application deadline or fixed cycle , and evaluates projects on a rolling basis, truly achieving "opportunities are always there, the key is whether you dare to rush in."
Program highlights:
Unlimited batches and rolling applications: There is no fixed application window, and project applications are accepted at any time.
Technical resource support: Priority will be given to using DeepMind's AI models and the opportunity to work with Google engineers and AI experts.
Cloud computing resources: Google Cloud usage quota support.
Direct investment opportunities: Some startups can receive funding from Google.
Support covers multiple stages: from seed stage to late growth stage, with flexible funding scale.
Tutorial: How do you apply for the AI Futures Fund?
Although Google does not open a unified entrance, you can follow the steps below to seize opportunities for your AI project:
Step 1: Sort out the fit between the project and the fund's purpose
Google has made it clear that it will focus on projects that "use DeepMind technology + AI core drive". You need to clearly explain the following points:
What Google AI tools do you use (e.g. Gemini, Imagen, AlphaFold, etc.)?
What real-world problem did you solve?
Is your project scalable? Does it have global market potential?
Step 2: Prepare your Pitch Deck
Make sure to include the following:
Project Introduction + Market Opportunities
Technical architecture (with emphasis on AI)
Team Background
Development Milestones and Financing Plan
Suggestion: It is recommended to highlight in the Pitch how AI can be a "value amplifier" rather than just an auxiliary technology.
Step 3: Apply through Google's official channel
Starting from May 12, project parties can apply on the Google Startup platform or submit materials through the official Google designated page (such as reflecting the AI direction in the application channel of the DeepMind, Labs or Founders Fund program).
Tips to improve your application approval rate
Highlight "synergy with Google ecosystem": for example, you are already using Google Cloud, Gemini model or DeepMind's open source resources.
Show your AI "core competitiveness": your technical barriers, data advantages, and algorithm innovations.
Emphasize "market size and feasibility": not only scientific research, but also applications with commercial potential.
It is better to have a demo or video demonstration: It is easier for the Google team to understand the form and value of your product.
Success Case Analysis: Viggle & Toonsutra
Although the fund has just been launched, several pilot projects have already been supported:
Viggle: AI dynamic expression and video generation platform
With the DeepMind model, users can transform static photos or emoticons into realistic AI dynamic videos.Toonsutra: AI-powered Webtoon comic platform
The platform uses generative AI tools to assist in comic creation, character modeling, and plot design, greatly improving content production efficiency.
Inspiration:
These two cases show that not only hardcore AI scientific research projects, but also applied AI projects that combine creativity and entertainment are very popular.
In addition to the AI Futures Fund, what other Google resources can be used?
Google for Startups Founders Funds
This fund focuses on supporting entrepreneurs from diverse backgrounds, including AI projects. Whether you are an early-stage entrepreneur or already have a certain project foundation, you can apply. Women, minorities or entrepreneurs from non-traditional paths are especially encouraged to participate.Global AI Opportunity Fund ($120 million)
is a large global AI education fund announced by Google CEO Pichai himself. Its goal is to allow more people in more regions to access AI training and education resources. It is very suitable for educational technology projects or AI platforms that want to enter emerging markets.Google.org AI Accelerator ($20 million):
This is an acceleration program specifically for non-profit organizations, focusing on funding the development of generative AI technology, technical solutions for social welfare and global problem solving. If you are working on an AI+public welfare project, don’t miss this opportunity.
How can ordinary people take advantage of this opportunity to "enter" AI?
Even if you are not an entrepreneur, you can still participate in this AI revolution in the following ways:
Technical developers : Learn and master Gemini model API, DeepMind's open framework (such as AlphaFold, Gemma)
Educators : Try applying for Google.org's AI Education Fund or developing AI courses
Non -profit organizations or small and medium-sized teams : Pay attention to Google's AI public welfare funding projects, such as the Generative AI Accelerator
Conclusion
The launch of AI Futures Fund is not just an investment fund, but also the official release of Google's AI empowerment strategy of "resources + models + talents". For entrepreneurs, now is a "window period" - they can get access to big model capabilities earlier, obtain resource support, and even become the next Viggle or Toonsutra.
Which AI application directions do you think have the greatest potential to be favored by Google?
